Demand Gen Report

How Adobe is Modernizing B2B Content Operations

B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate silos, and make it harder to achieve impactful content acceleration. With growing...

Why Localized Strategies Are So Much More Than Translations

Demanding Views

Why Email Newsletters Are a B2B Marketing Game-Changer

Feature

Top View iPad Pro 2018 Mockup by Anthony Boyd Graphics

How Advanced B2B Teams Break Through Departmental Silos & Use AI, Hyper-Personalization to Drive Results

Feature

Demand Gen Report’s 2025 Campaign Optimization Webinar Series Kicks Off Today

News Brief

Latest Posts

B2BMX Collage 3 qwdjvkb6oswhv7zp0n0cmcm6zwo7fxab62ackb32oo

B2B Marketing Exchange West 2025: The Latest News on Sessions, Speakers & Experiences

Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation — and now it’s time to talk B2BMX…

Industry News November 12

Native video marketing, digital media advertising, native ad management, online business technology concept. Flat design web banner template.

The 2025 B2B Marketing Outlook Guide For Advertisers

Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39% believe that content is boring and uninformative. As businesses strive to cut…

Blog November 11

It’s Time To Ditch The Old Playbook To Make Sales Soar In 2025

Most of us have heard the saying, “If you do what you’ve always done, you’ll get what you’ve always gotten.” And yet, business leaders often forget this truth as they…

Demanding Views November 8