Demand Gen Report

Why Localized Strategies Are So Much More Than Translations

“Should we translate our ads?” Working at a global B2B marketing agency, this is a common question, particularly via in-region media teams. It’s an interesting one that usually triggers debate...

Why Email Newsletters Are a B2B Marketing Game-Changer

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How Advanced B2B Teams Break Through Departmental Silos & Use AI, Hyper-Personalization to Drive Results

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Demand Gen Report’s 2025 Campaign Optimization Webinar Series Kicks Off Today

News Brief

AI tools and capabilities can drive the entire B2B buying journey and marketing funnel.

AI’s Role in Optimizing the Marketing Funnel

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Latest Posts

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Tribble Integrates With Box To Help Automate Workflows

Tribble, an AI request-for-proposal (RFP) tool, integrated with Box, an intelligent content management (ICM) platform, to help clients leverage the Tribble AI Agent to access and synthesize their unstructured stored…

Industry News November 12

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DemandScience & Terminus Merge To Create Global Revenue Marketing Company

Terminus, an account-centric platform, merged into DemandScience, a B2B revenue intelligence and demand generation company. The newly combined entity will operate under the DemandScience brand and work to position itself…

Industry News November 12

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B2B Marketing Exchange West 2025: The Latest News on Sessions, Speakers & Experiences

Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation — and now it’s time to talk B2BMX…

Industry News November 12