Demand Gen Report

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Agentic AI Company Landbase Raises $30M

To support its continued investment in GTM-1 Omni, Landbase has raised $30 million in Series A funding. GTM-1 Omni is the company’s proprietary domain-specific artificial intelligence (AI) model seeking to...

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3 of 5 B2B Buyers Prefer a Rep-Free Buying Experience: Gartner

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Salesforce’s Benioff: Everything Has Changed with AI

News Brief

B2B Strategies for Staying Ahead Through Buyer Engagement, Lead Nurture, Branded Demand

Demanding Views

Your Field Guide to B2B Success Starts at B2BMX Summer Camp

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Demandbase Brings Intent Data Offerings To Salesforce Prospecting Center

Demandbase, an account-based GTM platform, teamed up with Salesforce to bring its intent data into the Salesforce Sales Cloud Prospecting Center. This integration reportedly leverages Demandbase’s data — drawn from…

Industry News December 12

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73% Of Event Attendees Prefer In-Person Formats — & Have Specific Swag Preferences

Nearly three-fourths of event attendees prefer in-person formats, while 50% opt for hybrid and 41% for virtual, new research revealed. In addition to event format preferences, the findings — presented…

Industry News December 11

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Bigger Budgets, Realistic Expectations: The New Normal For B2B Marketing In 2025

Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and expect even growth in 2025. In an unexpected turn of events, these…

Feature December 11