Demand Gen Report

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Orgs Relying On AI To Optimize & Test Website Performance

Optimizing and experimenting with B2B website content can feel like navigating a labyrinth — exciting yet overwhelming. Given the sheer depth and complexity of web pages, it’s easy for practitioners...

Amidst Lack Of Confidence, Practitioners Increasing Data Collection To Enhance Lead Nurturing & Acceleration

Research

Discerning B2B Buyers Rely On Vendor Knowledge, In-Depth Research & Peer Reviews To Guide Buying Decisions

Research

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Promoting Customer-Centricity & Streamlined Messaging By Evaluating Marketing Automation Solutions

"State Of" Guides

Increased Tech Adoption & Data Reliance Re-Shaping 2024 Marketing Measurement & Attribution Processes

Research

Latest Posts

Successful business merger handshake with upward graphs symbolizing growth and teamwork in a corporate cityscape

PathFactory Acquires Uberflip To Enhance Content Intelligence & Personalization

PathFactory, a content intelligence company, acquired Uberflip, a content experience platform, with the goal of unifying the companies’ complementary features to offer better B2B content intelligence and personalization.

Industry News July 18

CallRail Launches AI-Powered Convert Assist

CallRail, an AI-powered lead intelligence platform, announced Convert Assist, a new product that seeks to help users personalize conversations and accelerate response times by combining generative and conversational AI.

Industry News July 18

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Conversive Digital Messaging Seeks To Deliver Personalized Conversations

Conversive is a digital messaging solution that offers AI features and CRM integrations to help businesses deliver personalized conversations at engagement touchpoints across the customer lifecycle. The platform is designed…

Solution Spotlight July 17