Demand Gen Report

The 2025 CMO Guide

As we enter 2025, the pace of innovation in B2B marketing is showing no signs of slowing down. To help marketers prepare for the road ahead, we turned to industry...

Human Connections, Smart Data, Real Results: The Personalization Blueprint

Reports

Blending Brand & Demand To Increase Advertising Effectiveness

"State Of" Guides

Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing

Reports

2025 State Of CTV Advertising: Mainstream Acceptance, More Sophisticated Uses In Play

Reports

Latest Posts

Treasure Data Unveils Generative AI Capabilities With CDP-Native AI Framework

Treasure Data, an enterprise customer data platform (CDP), introduced the Treasure Data AI Framework, which seeks to enable teams to accelerate campaign ideation and activation, as well as build custom AI applications.

Industry News October 25

Virtual innovation screen, operations management, business process

45% Of Marketers View Demand Generation As Strategic Growth Partner: Activate Research

Nearly half of high performing teams consider demand generation a strategic initiative that helps drive growth, new research from Activate Marketing Services revealed. The “2024 State Of Demand Generation” report…

Industry News October 24

businessman handshake for teamwork of business merger and acquisition

OneMagnify Acquires AI-Driven, CTV-First Marketplace

OneMagnify, a data science-driven marketing solutions provider, acquired Emodo, a connected TV (CTV)-first advertising marketplace, to help OneMagnify clients leverage AI-driven programmatic marketing to deliver highly targeted, personalized campaigns.

Industry News October 23