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Demand Gen Report

2025 Demand Generation Benchmark SurveyBlog

The 2025 Demand Generation Benchmark Survey: Scaling Personalization, Optimizing Operations & Tying Strategy to Revenue in 2025

As the B2B marketing industry moves into the second half of the year, organizations are reevaluating their strategies, budgets, and priorities to align with shifting customer expectations, technological advancements, and...

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The 2025 Demand Generation Benchmark Survey: Scaling Personalization, Optimizing Operations & Tying Strategy to Revenue in 2025

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Agentic AI Company Landbase Raises $30M

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3 of 5 B2B Buyers Prefer a Rep-Free Buying Experience: Gartner

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Roosendaal, The Netherlands March 10, 2025: A mobile phone displaying the logo of Salesforce, with the company website, displaying Agentforce, in the background.

Salesforce’s Benioff: Everything Has Changed with AI

News Brief

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ZoomInfo & Salesloft Expand Partnership To Help Equip Sellers With AI-Ready Insights

ZoomInfo, a go-to-market (GTM) intelligence platform, and Salesloft, a revenue orchestration platform, expanded their partnership to help joint customers accelerate revenue growth for GTM teams.

Industry News January 16
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How ‘Growth Gurus’ Are Redefining B2B Success With Data, Experimentation & Multichannel Mastery

New research revealed that 30% of B2B marketers saw significant growth in 2024 — and those high-achievers were more likely to balance data and tech excellence with a genuine connection…

Blog January 15
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Is It Time To Open The Gate To Your Long-Form Content?

At the heart of almost every B2B lead generation campaign sits gated long-form content. From white papers to reports, E-books to expert guides, marketers drive leads into the sales pipeline…

Demanding Views January 13
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