Demand Gen Report

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Turning A Website Into A Lead Generation Machine: A Case Study In Content & SEO

In 2018, Weka USA relied heavily on live events to drive marketing success, participating in more than 50 trade shows annually. While these events generated leads, the associated costs were...

Streaming advertising boosts revenue with programmatic TV ads, OTT advertising and video on demand monetization. Ad podding enhances SEM strategies, optimizing targeted video ad placements

Are B2B Brands Fully Seizing the CTV Moment?

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Clari Adds New AI Tools to Support Seller Productivity

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Dun & Bradstreet’s New Tool to Create 360-Degree Customer Profiles

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Xactly Data: Nearly 90% of Sales Teams Struggle to Meet Quotas

Latest Posts

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Businesses Set To Increase Software Spending In 2025, Despite High Levels Of Purchase Regret

More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research revealed. According to the “2025 Tech Trends Report” —…

Blog November 27

Getting Back To Basics With B2B Marketing

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on…

Industry News November 22

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Gong Unveils New AI Tools To Help Drive Revenue Outcomes

Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, generating insights and driving actions to achieve greater revenue success.

Industry News November 22

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