Demand Gen Report

The 2025 CMO Guide

As we enter 2025, the pace of innovation in B2B marketing is showing no signs of slowing down. To help marketers prepare for the road ahead, we turned to industry...

Human Connections, Smart Data, Real Results: The Personalization Blueprint

Reports

Blending Brand & Demand To Increase Advertising Effectiveness

"State Of" Guides

Striking The Balance Between Mass Campaigns & Tailored Outreach For Email Marketing

Reports

2025 State Of CTV Advertising: Mainstream Acceptance, More Sophisticated Uses In Play

Reports

Latest Posts

Person using artificial intelligence technology on a laptop

How To Leverage AI To Orchestrate Human-Centric B2B Marketing

As artificial intelligence (AI) becomes more commonplace in businesses across all industries, 76% of B2B marketers are optimistic about AI’s future role in supporting their professional activities — while 83% believe…

Industry News September 11

Partner. investor business man handshake with partner for succes

Integrate & Captello Partner To Help Elevate Event Lead Management

Integrate, a cross-channel demand management platform, and Captello, an event solutions provider, teamed up with the goal of transforming event lead management for marketers.

Industry News September 10

CallRail Integrates With Typeform To Help Improve Attribution Tracking

CallRail, an AI-powered lead and conversational intelligence platform, revealed a new integration with Typeform, a form-builder and conversational data collection platform, to help mutual customers unite form creation with attribution tracking.

Industry News September 6