Demand Gen Report

Labs by Demandbase A marketer using customer segmentation tools, reviewing demographic data and insights, digital marketing environment

Labs by Demandbase Publishes New GTM-centered Report

In the ever-evolving world of B2B marketing and sales, understanding what truly drives revenue has often been a mix of guesswork and gut instinct. The B2B AI GTM Report: Benchmarks...

Latest Posts

Data scientists training and deploying machine learning models in the cloud for AI applications.

The AI Confidence Disconnect Between Between Executives & Entry-Level Professionals

There’s a “confidence gap” between executives and entry-level marketers: 55% of executives are strongly confident in AI’s creative capabilities, while only 33% of entry-level professionals said the same. These findings…

Blog January 8

man using laptop for searching of technology smart open AI or artificial intelligence using an artificial intelligence chatbot developed.

The Top Three Factors Influencing The AI Landscape In 2025

In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about AI’s future. As AI completes its shift from a novel concept to…

Feature January 8

Robotic Hand Adding Chat Bot to Team of Dissatisfied Business People, AI Integration

Delivering A 1:1 Brand Experience At Scale With Agentic AI

If you’re keeping up with the generative AI trends, you’ve no doubt seen the recent explosion in “agentic AI” — AI agents that can autonomously interact with customers. These agents…

Demanding Views January 7