Demand Gen Report

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Report Finds B2B Marketing Shifting from Tactics to AI-Enabled Strategy

A report released last week finds a strategic shift is underway in B2B marketing execution, as marketers prioritize artificial intelligence (AI)-driven campaigns and focus on personalization to boost performance and...

Driving the Downturn— How B2B Marketers Can Navigate Economic Headwinds

Demanding Views

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Informa TechTarget Partnering with Outreach to Build, Accelerate Sales Pipeline

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CaptivateIQ’s Katie Foote on Driving Organizational Growth Through Incentive Compensation

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Oktopost Acquires Milk Video to Elevate B2B Video Marketing

News Brief

Latest Posts

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B2B Marketing Exchange West 2025: The Latest News on Sessions, Speakers & Experiences

Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation — and now it’s time to talk B2BMX…

Industry News November 12

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The 2025 B2B Marketing Outlook Guide For Advertisers

Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39% believe that content is boring and uninformative. As businesses strive to cut…

Blog November 11

It’s Time To Ditch The Old Playbook To Make Sales Soar In 2025

Most of us have heard the saying, “If you do what you’ve always done, you’ll get what you’ve always gotten.” And yet, business leaders often forget this truth as they…

Demanding Views November 8