Demand Gen Report
The 2025 Demand Generation Benchmark Survey: Scaling Personalization, Optimizing Operations & Tying Strategy to Revenue in 2025
As the B2B marketing industry moves into the second half of the year, organizations are reevaluating their strategies, budgets, and priorities to align with shifting customer expectations, technological advancements, and...
Featured
Latest Posts
The Cost Of Misalignment: Why Sales & Marketing Need To Get On The Same Page
Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When these two departments are out of sync, it creates a ripple effect…
Feature November 27
Businesses Set To Increase Software Spending In 2025, Despite High Levels Of Purchase Regret
More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research revealed. According to the “2025 Tech Trends Report” —…
Blog November 27
Getting Back To Basics With B2B Marketing
As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on…
Industry News November 22
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
