Demand Gen Report

The 2025 Demand Generation Benchmark Survey: Scaling Personalization, Optimizing Operations & Tying Strategy to Revenue in 2025

As the B2B marketing industry moves into the second half of the year, organizations are reevaluating their strategies, budgets, and priorities to align with shifting customer expectations, technological advancements, and...

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The 2025 Demand Generation Benchmark Survey: Scaling Personalization, Optimizing Operations & Tying Strategy to Revenue in 2025

Reports

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Gong Unveils New AI Tools To Help Drive Revenue Outcomes

Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, generating insights and driving actions to achieve greater revenue success.

Industry News November 22

Businesswoman standing and holding digital pen, smartphone with working on laptop in the office.

Less Is More: Simplifying Content Curation In B2B Marketing

If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024 Content Preferences Survey,” 56% of B2B practitioners admit they’re overwhelmed by content,…

Blog November 20

Bizzabo Releases AI-Powered Guide Event OS Copilot

Bizzabo, an event management software for B2B conferences, introduced Event OS Copilot, an AI-powered, interactive guide designed to help users explore product walkthroughs, chat with support and ask questions within…

Industry News November 18