Demand Gen Report
The 2025 Demand Generation Benchmark Survey: Scaling Personalization, Optimizing Operations & Tying Strategy to Revenue in 2025
As the B2B marketing industry moves into the second half of the year, organizations are reevaluating their strategies, budgets, and priorities to align with shifting customer expectations, technological advancements, and...
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MediaRadar Releases AI-Powered Sales Prospecting Solution For Publishers & Platforms
MediaRadar, an advertising intelligence platform, launched AI Outreach Writer, a generative AI solution designed to help media-selling and marketing teams scale and personalize sales sequences with ad intel recommendations across…
Industry News December 9Dial Into ROI: A Guide To Offline Attribution & Call Tracking
Businesses still rely on phone calls to drive higher conversion rates, better profit margins and stronger customer relationships. However, the difficulty lies in effectively linking these positive outcomes to marketing…
Demanding Views December 6What Marketers Can Learn From Developers: A Shift In AI Mindsets
Marketers, we have an AI problem: But it’s probably not the one you’re thinking of.
Demanding Views December 4