MediaRadar, an advertising intelligence platform, launched AI Outreach Writer, a generative AI solution designed to help media-selling and marketing teams scale and personalize sales sequences with ad intel recommendations across target prospect and client account lists.
The generative AI solution seeks to scale ad intel recommendations by leveraging data spanning 250 billion dollars in media spend across 5 million brands and 30 media channels. Specifically, the solution seeks to:
- Increase outreach effectiveness with real-time brand and/or industry-category advertising recommendations;
- Build prospecting sequences across email and LinkedIn;
- Share sales outreach strategies;
- Generate advertising recommendations to support sales collateral and thought leadership content; and
- Adjust tone of voice and ad intel recommendations to match the needs of each audience.
“MediaRadar is now equipped with the most advanced generative AI capabilities available focused on driving real sales-team performance,” said Meghan Fraze, Chief Product Officer at MediaRadar, in a statement. “Sales teams often depend on their prospecting efforts to succeed. AI Outreach Writer helps them build their pipeline faster and with less manual work. With generative AI, sales teams can personalize their messages at scale, stand out from the competition and improve their performance all at once.”
