by Andrew Gaffney, Editorial Director | Nov 1, 2017 | Blog
Many of you remember cassettes, compact discs and maybe even 8-tracks when you think back to the different music formats you’ve listened to over the years. Well, just as music formats have changed with the times, so have content formats. In one of this...
by Stephen Betz, Contributing Writer | Nov 1, 2017 | Industry News
Marketo announced the hiring of Sarah Kennedy as its CMO. In her new role, she will sit on the executive board and report directly to Steve Lucas, the company’s CEO. The news comes roughly four months after the company’s former CMO, Chandar Pattabhiram,...
by Barbara Winters, HG Data | Oct 31, 2017 | Demanding Views
Just like the majority of B2B marketers today, you’re probably very aware of account-based marketing (ABM). In addition, since the strategy is so popular among marketers today, you know it can deliver a strong competitive edge. ABM succeeds when you build your...
by Stephen Betz, Contributing Writer | Oct 31, 2017 | Solution Spotlight
Audience Analytics for Adobe Audience Manager is an integration between industry DMP and analytics solutions designed to give marketers the ability to collaborate across teams, consistently track audience metrics and drive valuable customer experiences quickly and at...
by Stephen Betz, Contributing Editor | Oct 31, 2017 | Industry News
Openprise, a data orchestration solutions platform for marketing and sales, announced new capabilities designed to provide visibility, control and access management inside and outside of users’ databases, without the added complexity of...
by Stephen Betz, Contributing Writer | Oct 30, 2017 | Industry News
Revenu8, the media company behind MarTech Advisor, HRTechnologist and ReadITQuik, has announced a partnership with B2B intent data provider Bombora. With this partnership, Revenu8 joins Bombora’s publisher co-op that contributes data into Bombora’s...
by Stephen Betz, Contributing Writer | Oct 27, 2017 | Industry News
KickFire, an IP address intelligence and company identification technology, has announced the addition of CRM SmartSync to its LIVE Leads platform. The solution is designed to help companies using its sales automation platform to identify target accounts and...
by Brian Anderson | Oct 26, 2017 | Industry News
InsideSales.com, a sales acceleration platform, announced it has added direct mail capabilities to its Predictive PowerDialer offering. The features position sales reps to send personalized cards and notes to better reach prospective customers and boost engagement....
by Brian Anderson | Oct 25, 2017 | Blog
As Head of CRM & Digital — B2B at Samsung Electronics France, Güçlü Ozsayin built and executed a digital demand generation strategy and continuously collaborates with key stakeholders, and content and technology providers to oversee the implementation of automated...
by Stephen Betz, Contributing Writer | Oct 23, 2017 | Industry News
Adenion, a German developer of content marketing software, has launched its new Blog2Social social media automation tool. Designed to boost sales through greater social media engagement, the software is programmed to helps business owners, marketers and bloggers save...
by Stephen Betz, Contributing Writer | Oct 20, 2017 | Solution Spotlight
Program Management is a new set of capabilities for the Optimizely X platform that are designed to help companies scale their website experimentation program across their entire organization with new tools for collaboration, reporting and oversight. ...
by Mohit Garg, MindTickle | Oct 20, 2017 | Demanding Views
Millennials are projected to make up about 33% of the U.S. workforce, with that number rising to 75% by 2025.According to the U.S. Bureau of Labor Statistics, over five million Millennials are in sales roles. Millennials are also known for job hopping. The New Talent...
