by Brian Anderson | Nov 7, 2017 | Blog
B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the pipeline. Paid, earned and owned media channel strategies have been practiced for some time, but earned media is growing more and more...
by Matt Gingerich, Bombora | Nov 7, 2017 | Demanding Views
Data is radically changing the role of the inside sales rep, especially in B2B companies. The influx of data is driving inside sales to function as a key point of alignment with, if not an extension of, the marketing team at some companies. This poses a provocative...
by Stephen Betz, Contributing Writer | Nov 7, 2017 | Industry News
Seismic, a sales enablement solution provider, has announced a series of product updates and integrations for existing programs with Microsoft services. The company has also integrated Microsoft AI across its entire platform, which will bring a predictive content...
by Brian Anderson | Nov 2, 2017 | Industry News
ZoomInfo, a B2B data provider, announced it has expanded its offering with a Salesforce Suite designed to help sales and marketing reps engage prospective customers effectively within a Salesforce workflow environment. The solution is designed to streamline data...
by Andrew Gaffney, Editorial Director | Nov 1, 2017 | Blog
Many of you remember cassettes, compact discs and maybe even 8-tracks when you think back to the different music formats you’ve listened to over the years. Well, just as music formats have changed with the times, so have content formats. In one of this...
by Stephen Betz, Contributing Writer | Nov 1, 2017 | Industry News
Marketo announced the hiring of Sarah Kennedy as its CMO. In her new role, she will sit on the executive board and report directly to Steve Lucas, the company’s CEO. The news comes roughly four months after the company’s former CMO, Chandar Pattabhiram,...
by Barbara Winters, HG Data | Oct 31, 2017 | Demanding Views
Just like the majority of B2B marketers today, you’re probably very aware of account-based marketing (ABM). In addition, since the strategy is so popular among marketers today, you know it can deliver a strong competitive edge. ABM succeeds when you build your...
by Stephen Betz, Contributing Writer | Oct 31, 2017 | Solution Spotlight
Audience Analytics for Adobe Audience Manager is an integration between industry DMP and analytics solutions designed to give marketers the ability to collaborate across teams, consistently track audience metrics and drive valuable customer experiences quickly and at...
by Stephen Betz, Contributing Editor | Oct 31, 2017 | Industry News
Openprise, a data orchestration solutions platform for marketing and sales, announced new capabilities designed to provide visibility, control and access management inside and outside of users’ databases, without the added complexity of...
by Stephen Betz, Contributing Writer | Oct 30, 2017 | Industry News
Revenu8, the media company behind MarTech Advisor, HRTechnologist and ReadITQuik, has announced a partnership with B2B intent data provider Bombora. With this partnership, Revenu8 joins Bombora’s publisher co-op that contributes data into Bombora’s...
by Stephen Betz, Contributing Writer | Oct 27, 2017 | Industry News
KickFire, an IP address intelligence and company identification technology, has announced the addition of CRM SmartSync to its LIVE Leads platform. The solution is designed to help companies using its sales automation platform to identify target accounts and...
by Brian Anderson | Oct 26, 2017 | Industry News
InsideSales.com, a sales acceleration platform, announced it has added direct mail capabilities to its Predictive PowerDialer offering. The features position sales reps to send personalized cards and notes to better reach prospective customers and boost engagement....
