by Klaudia Tirico | Aug 24, 2017 | Financial News
WorkSpan, a collaboration software designed to help users execute joint marketing programs with partners and agencies, has raised $9 million in a Series A funding round led by Mayfield. The company also announced the general availability of its solution after...
by Brian Anderson | Aug 24, 2017 | Industry News
A new study from Data as a Service company Synthio and Ascend2, a research-based marketing firm, shows that B2B marketers are aware of critical issues within their data-driven marketing strategies, but are not prioritizing a solution. While more than half (51%) of...
by Klaudia Tirico | Aug 23, 2017 | Case Studies
TIBCO, a leading provider of integration, infrastructure and API management solutions, recently partnered with content platform provider LookbookHQ to address declining performance in conversions from its free trial program. The Challenge A majority of TIBCO’s...
by Peter Gillett, Zuant | Aug 23, 2017 | Demanding Views
Trade shows are having a dramatic revival, which is great news for marketing and sales. Why this resurgence? One word: Efficiency. Consider how selling has changed over the past two decades. Before today’s high-speed digital age, sales was typically a drawn out...
by Klaudia Tirico | Aug 22, 2017 | Solution Spotlight
Story is PulsePoint’s content marketing platform designed to extend reach across premium social, native and content discovery channels, as well as optimize content based on to campaign KPIs to help maximize engagement and deliver ROI. FEATURES/FUNCTIONALITY...
by Brian Anderson | Aug 22, 2017 | Blog
As marketers push on in their strive for buyer centricity in their campaigns and messaging, a lot of tweaking and fine tuning comes into play. And while buyers’ paths to purchase certainly aren’t linear, today’s technology allows marketers to gain...
by Brian Anderson | Aug 22, 2017 | Industry News
Aprimo, a marketing operations and digital asset management (DAM) technology provider, announced it has launched a Software as a Service (SaaS) version of its DAM software. The SaaS-based version enables users to implement the solution faster and scale their content...
by Brian Anderson | Aug 21, 2017 | Industry News
Former Marketo CMO Chandar Pattabhiram has joined the Board of Directors for Blueshift, an AI-focused marketing solution. Following his departure from the marketing automation company in June 2017, Pattabhiram took the helm as CMO of Coupa Software, a cloud-based...
by Klaudia Tirico | Aug 18, 2017 | Industry News
Phil Fernandez, Co-founder, former CEO and Chairman of Marketo, has joined the account-based marketing and sales company Engagio on an advisory level. The move puts him in partnership with his fellow Marketo co-founder Jon Miller, who left the company to launch...
by Klaudia Tirico | Aug 17, 2017 | Industry News
As buyers become more independent in their buying journey, sales and marketing alignment continues to be at the forefront of business operations to increase abilities to close deals and boost revenue. While alignment has been a challenge in the past, a new survey from...
by Matt Halchak, Contributing Writer | Aug 16, 2017 | Industry News
For many marketing organizations, marketing qualified leads (MQLs) are entrenched as the holy grail of measurement and success. However, there is a new set of metrics quickly emerging as marketers continue to focus less on volume, and shift to more precise tactics...
by Brian Anderson | Aug 16, 2017 | Industry News
MongoDB, the database solutions provider, has submitted an S-1 filing for an IPO, according to multiple news reports. Sources tell TechCrunch that the company is aiming to go public by the close of 2017. The company offers traditional database technology, including...
