by Peter Micciche, Certain | Jul 7, 2017 | Demanding Views
Today’s businesses are drowning in customer data. They’re collecting a near-infinite amount of information from more communication channels and touchpoints than ever before. So, from the customer’s perspective, companies should know who they are and...
by Matthew Halchak | Jul 7, 2017 | Industry News
Mobile advertising analytics company Marchex has announced both new integrations with Adobe Analytics Cloud. The new integrations aim to enable marketers to increase sales and retain customers by better understanding how customers and prospects interact with mobile ad...
by Matthew Halchak | Jul 6, 2017 | Industry News
DXC Technology, an end-to-end IT services company, announced the acquisition of Tribridge, an integrator of Microsoft Dynamics 365, and its hybrid solutions and advisory services affiliate, Concerto Cloud Services. Financial terms of the purchase were not disclosed....
by Matt Halchak, Contributing Writer | Jul 5, 2017 | Industry News
Merkle, a global performance marketing agency, announced its acquisition of Aquila Insight, a data analytics organization in the United Kingdom. Merkle aims to use Aquila Insight’s data analytics and technologies to boost its capabilities and scale in the U.K....
by Klaudia Tirico | Jul 5, 2017 | Blog
There is a shift taking place among B2B marketers, moving from simply driving leads to developing deeper dialogs with key decision makers. And marketers are also quickly realizing that true “dialog” can now be built with a product pitch. To create real conversations...
by Brian Anderson | Jul 5, 2017 | Industry News
Readers of Demand Gen Report are looking to learn more about how to properly engage with buying units in target accounts, position their marketing teams to tie marketing efforts to bottom line revenue, as well as incorporate new technology to give their company a...
by Terry Moffatt, Contributing Editor | Jul 5, 2017 | Industry News
Allbound, a leading Software-as-a-Service (SaaS) Partner Sales Acceleration solution provider, announced the availability of a free version of its platform. Offered to vendors with up to five partners, Allbound’s new Initiate package supports small or emerging...
by Matt Halchak, Contributing Writer | Jul 3, 2017 | Solution Spotlight
The LookBookHQ Intelligent Content Platform is designed to help marketers maintain buyer attention by recommending relevant content based on past behavior while tracking how much content is being consumed to gain better insights into buyer intent....
by Matt Halchak, Contributing Editor | Jun 30, 2017 | Industry News
A new report from online marketing platform GetResponse and the Content Marketing Institute revealed that 39% of content marketers source their content on an ad hoc basis for automated email marketing campaigns. The report surveyed more than 2,500 global content...
by Debbie Qaqish, The Pedowitz Group | Jun 30, 2017 | Demanding Views
Something very complex and wonderful is happening in B2B marketing organizations. It is a transformation of legacy tech strategies, Go-To-Market (GTM) focus and structures that is embracing a customer-driven digital world and finding new ways to grow revenue through a...
by Matthew Halchak | Jun 29, 2017 | Industry News
Webinar marketing platform ON24 launched its Prospect Engagement Profile, which is designed to translate webinar engagement into intelligence. This is intended to help marketers better understand a customer’s buying intent and deliver that knowledge to their...
by Matt Halchak, Contributing Writer | Jun 28, 2017 | Industry News
The stakes are increasingly high for decision makers involved in business-to-business purchases of solutions and services. As the long-term implications of investments, implementations and integrations are evaluated and scrutinized, organizations are increasingly...
