by Brian Anderson | Jun 19, 2017 | Industry News
While marketing leaders look to evolve their customer journeys to enhance the customer experience, new research from Salesforce shows that data continues to be a struggle for companies to meet their goals. Sixty-seven percent of marketing leaders say creating a...
by Matthew Halchak | Jun 19, 2017 | Solution Spotlight
UviaUs is designed to enhance engagement with high-value and hard-to-reach audiences, as well as help organizations drive impactful results at critical touchpoints. The company’s products and services leverage communication technology—both digital and tactile,...
by C. Lee Smith, SalesFuel | Jun 16, 2017 | Demanding Views
By today, retaining the Millennial salesperson is a top priority. For most, it’s also a challenge. Sure, making the office more appealing helps, but tried-and-true leadership, mentorship and guidance will beat free snacks every time. It turns out, supportive...
by Brian Anderson | Jun 16, 2017 | Industry News
Annuitas, a leading B2B demand generation firm, announced the hiring of Lauren Goldstein as the company’s Chief Revenue Officer. In the new role, Goldstein will be tasked with leading efforts in expanding customer relationships, developing new partnerships and...
by Klaudia Tirico | Jun 16, 2017 | Industry News
Highspot, a sales enablement solution provider, announced the closing of a $15 million series B financing round led by Shasta Ventures, with additional participation from Salesforce Ventures and existing investor Madrona Venture Group. The funding is intended to help...
by Matthew Halchak | Jun 15, 2017 | Industry News
Data continues to be a tall hurdle for ABM practitioners, according to new research from Agent3, a marketing and technology company. The report found that 92% of respondents feel that the data available to them is subpar. Consequently, 64% of respondents relied more...
by Andrew Gaffney | Jun 14, 2017 | Industry News
Alignment between sales and marketing has been one of those topics over the past decade where nearly all B2B organizations recognize it is a priority—and typically think they are taking steps to address it. But few have had measurable goals or models to track how...
by Klaudia Tirico | Jun 14, 2017 | Blog
Unfortunately, there is no eHarmony-type website that pairs your business with a B2B marketing or demand generation agency through a match-making quiz. (If you know of one, let me know in the comments!) So how do you find your match? Leave the quizzes to the dating...
by Matthew Halchak | Jun 13, 2017 | Industry News
SAVO Group, a provider of enterprise-grade sales enablement solutions, announced that it has acquired KnowledgeTree, a sales enablement tool designed to predict and measure the impact of marketing content on sales. The company said the acquisition will allow SAVO to...
by Matthew Halchak | Jun 13, 2017 | Industry News
NetLine, a content syndication and lead generation services provider, has introduced enhancements to its NetLine Portal which offer new self-service account-based marketing (ABM) capabilities for B2B marketers. The new features aim to deliver more robust content...
by Brian Anderson | Jun 13, 2017 | Case Studies
As a leading cloud communications company targeting a very sophisticated and fickle developer market, Twilio tapped the webinar marketing platform ON24 to help promote the company as a strategic advisor and deliver a cutting-edge webinar experience with...
by Brian Anderson | Jun 13, 2017 | Industry News
Chandar Pattabhiram announced via LinkedIn this week that he is stepping down as the CMO of Marketo. The company also confirmed with Demand Gen Report that Pattabhiram has left to pursue new opportunities. Pattabhiram held the CMO position for the past year after...
