Demand Gen Report

Brick Launches New AI Marketing Services

Brick Marketing has rolled out three artificial intelligence (AI)-based B2B marketing services designed to help businesses stay ahead in the fast-moving digital landscape. These new services— AI Marketing Solutions, AI...

Hightouch, Narrative Now Offering Multi-Vendor Identity Resolution and Activation

News Brief

Search concept. Character using artificial intelligence generative tools for searching or browsing internet. Woman integrating with robot. Chatboat, SEO concept. Vector illustration.

Transforming Marketing Creativity and Strategy with AI: A Q&A with Jasper’s Esther Chung

Feature

IT specialist working on computer in bitcoin and crypto currency mining farm.

New IT Spend Report for the 2025 B2B Market

News Brief

One Day Away: Demandbase Webinar Unpacks AI’s Role in ABM

Blog

Latest Posts

Strategic operations, team aligning resources, flat design illustration

The Cost Of Misalignment: Why Sales & Marketing Need To Get On The Same Page

Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When these two departments are out of sync, it creates a ripple effect…

Feature November 27

Fintech app as finance technology software for phone tiny person concept, transparent background. Smart, modern and easy application.

Businesses Set To Increase Software Spending In 2025, Despite High Levels Of Purchase Regret

More than half (59%) of global businesses regret at least one software purchase they made in past 18 months, new research revealed. According to the “2025 Tech Trends Report” —…

Blog November 27

Getting Back To Basics With B2B Marketing

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on…

Industry News November 22