by Brian Anderson | May 10, 2017 | Blog
If you (like me) thought that the marketing technology landscape was going to begin consolidating as tech users searched for a healthy balance of integrated technology—you were sadly mistaken. In all, there are more than 5,300 technology solutions according to the...
by Brian Anderson | May 9, 2017 | Industry News
Seismic, a sales enablement solution provider, announced it has launched Seismic NewsCenter. The company said that this new offering is designed to provide B2B sales reps a resource for real-time content and buyer insights to enhance buyer engagement. At large...
by Brian Anderson | May 8, 2017 | Industry News
The Aberdeen Group has launched Lead Essentials, an account data and content marketing platform designed to help users match content offerings with specific buyer behaviors. Offered as a subscription service, Lead Essentials is designed to allow users to search across...
by Klaudia Tirico | May 8, 2017 | Case Studies
When Canvas, a mobile app services company, faced poor webinar registration and attendance rates, it turned to Sigstr, an email signature generator to help revamp its messaging. The Challenge While Canvas has hosted educational webinars in the past, the company...
by Klaudia Tirico | May 8, 2017 | Solution Spotlight
Full Circle Quick Dash and the Full Circle Method provide Full Circle Response Management customers a structured set of reporting dashboards and an instructive framework with guidelines and use cases to jumpstart actions for smarter marketing decisions....
by Klaudia Tirico | May 5, 2017 | Industry News
AdRoll, a performance marketing platform, has announced the launch of AdRoll Pro for Agencies. The solution is designed to help agencies drive results for their clients through a unified dashboard, which will give them access to the entire AdRoll product suite and...
by Aaron Wittersheim, Straight North | May 5, 2017 | Demanding Views
Knowledge is power, and most successful businesspeople will tell you that it’s always better to approach any new venture with as much information about the situation as possible. However, when it comes to Internet marketing, not enough businesses actually follow...
by Brian Anderson | May 4, 2017 | Industry News
Apttus, a quote-to-cash solution provider, announced the general availability of Apttus Snap Performance, a mixture of software and cloud platform improvements designed to increase a user’s ability to quickly create accurate quotes. Apttus Snap Performance...
by Klaudia Tirico | May 3, 2017 | Industry News
For the past 11 years, Oracle has recognized modern marketers from around the world at the company’s annual Markie Awards. This year at the Modern Marketing Experience event in Las Vegas, the awards featured 17 categories reflecting the evolving marketing...
by Klaudia Tirico | May 3, 2017 | Blog
The B2B community is home to some of the most talented individuals in marketing. We spotlighted 17 B2B marketing professionals who are consistently breaking new ground in content marketing, lead nurturing, ABM and other emerging areas. Here’s a sneak peek of the...
by Brian Anderson | May 2, 2017 | Industry News
eTrigue, a cloud-based marketing automation provider, unveiled new enhancements to its DemandCenter product. The company said the enhancements are designed to strengthen usability and enable marketing teams to better develop and execute demand generation programs....
by Klaudia Tirico | May 1, 2017 | Solution Spotlight
Akoonu for Sales aims to make sales representatives more productive by reducing manual data entry and improving visibility into buyers and their behaviors. For Sales Management, the product provides streamlined workflows to optimize Sales Pipeline and Deal Review...
