by Aaron Wittersheim, Straight North | May 5, 2017 | Demanding Views
Knowledge is power, and most successful businesspeople will tell you that it’s always better to approach any new venture with as much information about the situation as possible. However, when it comes to Internet marketing, not enough businesses actually follow...
by Brian Anderson | May 4, 2017 | Industry News
Apttus, a quote-to-cash solution provider, announced the general availability of Apttus Snap Performance, a mixture of software and cloud platform improvements designed to increase a user’s ability to quickly create accurate quotes. Apttus Snap Performance...
by Klaudia Tirico | May 3, 2017 | Industry News
For the past 11 years, Oracle has recognized modern marketers from around the world at the company’s annual Markie Awards. This year at the Modern Marketing Experience event in Las Vegas, the awards featured 17 categories reflecting the evolving marketing...
by Klaudia Tirico | May 3, 2017 | Blog
The B2B community is home to some of the most talented individuals in marketing. We spotlighted 17 B2B marketing professionals who are consistently breaking new ground in content marketing, lead nurturing, ABM and other emerging areas. Here’s a sneak peek of the...
by Brian Anderson | May 2, 2017 | Industry News
eTrigue, a cloud-based marketing automation provider, unveiled new enhancements to its DemandCenter product. The company said the enhancements are designed to strengthen usability and enable marketing teams to better develop and execute demand generation programs....
by Klaudia Tirico | May 1, 2017 | Solution Spotlight
Akoonu for Sales aims to make sales representatives more productive by reducing manual data entry and improving visibility into buyers and their behaviors. For Sales Management, the product provides streamlined workflows to optimize Sales Pipeline and Deal Review...
by Steve Heuring, Audienz | Apr 28, 2017 | Demanding Views
In the world of B2B technology, it used to be that marketing and sales efforts were primarily targeted at the IT department. But now more than ever, business decision makers are involved. According to Forrester Research, 73% of North American B2B technology spending...
by Brian Anderson | Apr 28, 2017 | Industry News
ZenIQ, an account-based marketing (ABM) orchestration platform, announced new integrations with Salesforce CRM, Marketo, Oracle Eloqua, HubSpot and Salesforce Pardot to help users better connect account data across platforms. The integrations position users to...
by Klaudia Tirico | Apr 27, 2017 | Industry News
Image: SiriusDecisions B2B research and advisory firm SiriusDecisions has announced the winners of its Programs of the Year and Return on Integration (ROI) Awards, which will be presented at the 12th annual SiriusDecisions Summit, May 16 through 19 in Las Vegas....
by Brian Anderson | Apr 26, 2017 | Industry News
Image: @OracleMktgCloud on Twitter Oracle announced a variety of new features and tools within its Customer Experience Cloud Suite, including new chatbot and adaptive artificial intelligence (AI) capabilities. Unveiled at Oracle’s Modern Marketing...
by Brian Anderson | Apr 26, 2017 | Industry News
With buyers continuing to become more empowered and demanding, companies are rethinking their marketing strategies to drive one-to-one engagement fueled by detailed buyer behavioral data. At Marketo’s annual Marketing Nation Summit in San Francisco, speakers...
by Andrew Gaffney | Apr 26, 2017 | Blog, Industry News
One of the key themes at Oracle’s Modern Marketing Experience event taking place in Las Vegas this week is around data-driven marketing and the power of insight to know every customer. To gain further insight into how the “power of insight” is impacting...
