by Anna Spiewak | Mar 1, 2017 | Industry News
Brightcove, a cloud services provider for video content, has integrated with inbound marketing and sales software company HubSpot to bring Brightcove’s video analytics capabilities to the Hubspot platform. The companies said the new partnership will enable...
by Carol Krol | Mar 1, 2017 | Industry News
The role of marketing is changing, moving beyond acquisition and deeper into the funnel to support sales, according to C-level marketers and experts at the B2B Marketing Exchange (B2BMX) in Arizona in February. As part of that, B2B marketing executives are shifting...
by Anna Spiewak | Mar 1, 2017 | Blog
Do you want to be successful in your B2B marketing strategies? Put your customer at the forefront. That was the recurring theme at the 2017 B2B Marketing Exchange in Scottsdale, Ariz. Marketers would be wise to break away from their “what’s in it for me?”...
by Anna Spiewak | Feb 27, 2017 | Industry News
IndustryArchive.Org announced it has introduced a Pay-For-Performance B2B marketing service that aggregates content for sellers of B2B products and services. The company said B2B sellers can sign up for free and post business solutions at IndustryArchive.Org....
by Klaudia Tirico | Feb 27, 2017 | Solution Spotlight
Uberflip is designed to aggregate content and automate publishing for marketers. FEATURES/FUNCTIONALITY Uberflip’s Content Hubs enable users to organize content into channels for easy discovery. The company said users can segment their content by type,...
by Anna Spiewak | Feb 24, 2017 | Industry News
If the goal of account-based marketing is about acquiring and retaining the best long-term customers within organizations, the customer story you tell includes two crucial parts—the acquisition message (why change from what you’re doing today?) and the retention...
by Shari Johnston | Feb 24, 2017 | Demanding Views
Talk to any marketer today and he or she will tell you the same thing: “We need better insights into our marketing engine.” In the age of AI, machine learning, and all things marketing intelligence, I often find that most conversations center around data quality. As a...
by Klaudia Tirico | Feb 23, 2017 | Industry News
B2B marketers are challenged with delivering an exceptional customer experience (CX). They all know and say that CX is very important, but they have yet to master it, according to Jeff Marcoux, CMO Lead for Worldwide Enterprise Marketing at Microsoft, during his...
by Brian Anderson | Feb 23, 2017 | Industry News
There was a recurring theme this year at The B2B Marketing Exchange, Demand Gen Report’s annual conference—marketers must go back to their roots to understand why their businesses were formed in the first place to tell relatable, emotional stories with...
by By the DGR Editorial Team | Feb 22, 2017 | Industry News
Buyer centricity, measurement, influencer marketing and ABM were just a few topics covered during the first day of the 2017 B2B Marketing Exchange. In the opening remarks, members of the Demand Gen Report editorial team touched on some of the current key trends in the...
by Brian Anderson | Feb 21, 2017 | Industry News
After recently stepping down as the CEO of Annuitas, Carlos Hidalgo has announced the launch of a new consulting firm designed to help B2B companies deliver customer experience strategy and development. The new consultancy, called VisumCx, will go beyond initial...
by Klaudia Tirico | Feb 20, 2017 | Solution Spotlight
Invoca’s Voice Marketing Cloud is designed to connect and inform the customer experience by delivering the same capabilities for telephone engagement that digital marketing clouds from Salesforce, Adobe and Oracle bring to web, email, social and display...
