Invoca Integrates IBM Watson To Deliver Deeper Voice Data

Published: February 20, 2017

Invoca’s Voice Marketing Cloud is designed to connect and inform the customer experience by delivering the same capabilities for telephone engagement that digital marketing clouds from Salesforce, Adobe and Oracle bring to web, email, social and display channels. The company has now embedded IBM Watson into its Voice Marketing Cloud to help customers get deeper insights into phone conversations.


The Invoca Voice Marketing Cloud enables marketers to:

  • Optimize their campaign performance based on custom insights into what campaigns drive calls, which customers are calling and how calls convert
  • Deliver more personalized and relevant experiences in real-time. In addition to automatically routing every caller to the right agent, marketers can tap into Invoca’s integration with IBM Watson to capture, analyze and act on a new layer of unstructured voice data.
  • Apply call data after the call ends to enhance customer profiles, improve personalization on other channels and trigger automated interactions, such as cross-sell and upsell messages


Invoca’s target users are digital marketers (at brands or agencies) who work in industries where the product or service is a considered purchase. This includes financial services, insurance, telecommunications, healthcare, automotive, education and travel.


Invoca can be integrated with Salesforce Marketing Cloud, Adobe Marketing Cloud, Facebook, Microsoft Dynamics, Google AdWords, DoubleClick, Kenshoo, Marin, Rakuten LinkShare and Five9.

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Pricing is based on a monthly SaaS-based licensing fee and usage (call) volume. Pricing varies according to apps licensed (entry-level apps vs. add-ons like Invoca Signal).


Invoca’s Voice Marketing Cloud is used by enterprise brands and agencies including SunTrust, Vivint Smart Home, Allstate, Frontier Communications, Lending Tree and Rise Interactive.


Invoca’s Voice Marketing Cloud offers enterprise-grade automation capabilities with ease of use, speed of deployment and an ecosystem of more than 30 technology partners so marketers can add call intelligence into their existing technology stack.


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