by Brian Anderson | Feb 3, 2017 | Industry News
A stark contrast exists between attention earned from content consumed and attention demanded by B2B marketers, according to research published by LookBookHQ. Engagement time with infographics — considered a short-form content asset to marketers — is 2 times longer...
by Brian Anderson | Feb 2, 2017 | Industry News
Salesforce has closed its acquisition of Sequence, a user experience (UX) design agency, for an undisclosed fee. This purchase bolsters Salesforce UX services and offers current customers options to better connect with prospective buyers in digital and physical...
by Brian Anderson | Feb 1, 2017 | Industry News
Global Digital Marketing Group (GDM Group), a digital marketing performance company, has launched Convertuum, a programmatic solution designed to use predictive algorithms and retargeting features to help advertisers optimize campaign traffic. The company states that...
by DGR Editorial Team | Feb 1, 2017 | Industry News
The Content2Conversion Conference has grown substantially over the past three years — both in terms of attendees and the content covered during the event. Expanding to four tracks in 2017 — ABM in Action, Content2Conversion, Demand Gen Summit and Sales Impact Summit —...
by Brian Anderson | Feb 1, 2017 | Blog
An Interview With Nick Toman, CEB As more stakeholders take part in B2B buying committees, solution providers must bring this committee to a consensus on the company’s problems and potential solutions before a tech selection can be made. However, committee...
by Brian Anderson | Jan 31, 2017 | Industry News
Bizible, a B2B marketing attribution solution, announced it has updated its custom attribution modeling with machine learning recommendation capabilities. The new capabilities enable companies to define how marketing touchpoints contribute to a closed deal with a...
by Klaudia Tirico | Jan 30, 2017 | Solution Spotlight
Allocadia’s Marketing Performance Management (MPM) dashboards are designed to help marketers better understand where to invest their budget. FEATURES/FUNCTIONALITY The company states that its MPM dashboards enable marketers and finance leaders to answer business...
by Brian Anderson | Jan 30, 2017 | Industry News
Better reporting, measurement, attribution and data are marketers’ greatest areas of focus, according to new research commissioned by the Internet Advertising Bureau. A total of 74% of marketers, media buyers and AdTech executives say better reporting,...
by Klaudia Tirico | Jan 27, 2017 | Industry News
TechTarget, an online media company and analytics provider, has announced upgrades to its Priority Engine platform, a SaaS-based data and marketing analytics tool that provides real-time access to accounts researching enterprise technology purchases in specific...
by Ray Kemper, Televerde | Jan 27, 2017 | Demanding Views
For some time now, modern marketers have been trying to humanize marketing. That might sound redundant at first; marketing is already about people, right? What could be more human? Yet the truth is that while marketing should be personal, it isn’t always. Look...
by Klaudia Tirico | Jan 26, 2017 | Industry News
Radius announced it has launched Radius Data Stewardship, a data quality solution that enables marketers to cleanse data within customers’ CRM and marketing automation technologies. The product uses the Radius Business Graph to provide users accurate prospect...
by Klaudia Tirico | Jan 24, 2017 | Blog
The B2B and B2C landscapes are quite different, but there are some things the two industries can learn from each other when it comes to customer-facing strategies and technology. Last week, myself and editors from Demand Gen Report’s sister site, Retail...
