by Brian Anderson | Feb 8, 2017 | Industry News
There has been notable growth in sales enablement impact on revenue, according to new research from Highspot, a sales enablement platform, and Heinz Marketing. More than 75% of companies using sales enablement tools have seen an increase in sales over the past year....
by Klaudia Tirico | Feb 8, 2017 | Industry News
As buyers continue to be more equipped to do their own research during the buying process, a new wave of technology has blossomed to help aid them in these efforts. Virtual assistants—whether through voice or chat—have been creeping into the B2C landscape for some...
by Klaudia Tirico | Feb 7, 2017 | Industry News
Influencer marketing may be one of the most beneficial, yet underutilized strategies in B2B marketing, according to a new study from Traackr, Altimeter Group and TopRank Marketing. Research shows that 15% of B2B companies are currently running ongoing influencer...
by Klaudia Tirico | Feb 7, 2017 | Industry News
Callidus Software, a cloud-based sales performance management company, has announced an expanded partnership with Salesforce. The company said the multi-year deal will help enhance its position of CallidusCloud through new joint marketing investments, joint sales...
by Klaudia Tirico | Feb 7, 2017 | Solution Spotlight
Proof is a new platform designed to compute marketing and sales data—along with other inputs across the business—to reveal what’s “moving the needles” and how long it takes to move them, according to the company. The solution also can calculate attribution...
by Andrew Gaffney | Feb 7, 2017 | Blog
The later stages of engagement are where deals are often won or lost. That’s why more B2B organizations are stepping up their investments in tools and tactics to support late-stage decision-making. In an interview with Demand Gen Report, David Bruno, Marketing...
by Raviv Turner, CaliberMind | Feb 3, 2017 | Demanding Views
I hate being the bearer of bad news, but I must tell you something — just about everything you’ve been taught about buyer personas is wrong. Sure, we can all agree that they help you figure out what content to produce, for whom and offer some general guidelines...
by Brian Anderson | Feb 3, 2017 | Industry News
A stark contrast exists between attention earned from content consumed and attention demanded by B2B marketers, according to research published by LookBookHQ. Engagement time with infographics — considered a short-form content asset to marketers — is 2 times longer...
by Brian Anderson | Feb 2, 2017 | Industry News
Salesforce has closed its acquisition of Sequence, a user experience (UX) design agency, for an undisclosed fee. This purchase bolsters Salesforce UX services and offers current customers options to better connect with prospective buyers in digital and physical...
by Brian Anderson | Feb 1, 2017 | Industry News
Global Digital Marketing Group (GDM Group), a digital marketing performance company, has launched Convertuum, a programmatic solution designed to use predictive algorithms and retargeting features to help advertisers optimize campaign traffic. The company states that...
by DGR Editorial Team | Feb 1, 2017 | Industry News
The Content2Conversion Conference has grown substantially over the past three years — both in terms of attendees and the content covered during the event. Expanding to four tracks in 2017 — ABM in Action, Content2Conversion, Demand Gen Summit and Sales Impact Summit —...
by Brian Anderson | Feb 1, 2017 | Blog
An Interview With Nick Toman, CEB As more stakeholders take part in B2B buying committees, solution providers must bring this committee to a consensus on the company’s problems and potential solutions before a tech selection can be made. However, committee...
