by Hila Nir, ZoomInfo | Jan 3, 2017 | Demanding Views
Among B2B communities, 2016 will be remembered for several new concepts, trends and technologies. But perhaps none have captured more attention than the re-emergence of account-based marketing as a viable growth strategy. “One organization has told us that since...
by Klaudia Tirico | Dec 29, 2016 | Industry News
Oktopost, a B2B social media management platform announced an app integration with news aggregator Feedly to create a content curation tool. The companies said the collaboration enables users to connect Oktopost to their Feedly accounts to enhance content discovery...
![Marchex Partners With [24]7 To Bring Digital Marketing Automation To Offline Interactions](https://www.demandgenreport.com/wp-content/uploads/2016/12/aa21f5a00de04effd17397b3e7a5ca00.jpg)
by Klaudia Tirico | Dec 28, 2016 | Industry News
Marchex, a mobile advertising analytics company, announced it has partnered with customer engagement solution provider [24]7. The companies said the partnership will enable marketers to integrate and measure phone calls and optimize customer acquisition campaigns....
by Volker Hildebrand, SAP Hybris | Dec 28, 2016 | Demanding Views
I recently told my teenage daughter that we would have dinner soon and she simply responded: “Can you text me when it’s ready?” Her answer explains a lot about how customer expectations are changing dramatically in our new digital world. Of course, “yelling”...
by Klaudia Tirico | Dec 27, 2016 | Industry News
Insty.Me, a web hosting platform, has launched Insty.Pages. The company said this new service will provide businesses with extended hosting with built-in email marketing and lead generation. Insty.Pages allows companies to manage multiple services on a single...
by Klaudia Tirico | Dec 27, 2016 | Solution Spotlight
The Cxense data management and personalization platform enables users to boost digital revenue through website personalization, ad targeting and other conversion strategies. FEATURES/FUNCTIONALITY Cxense enables publishers and digital businesses to aggregate, segment...
by Brian Anderson | Dec 23, 2016 | Industry News
Lead Liaison unveiled a new Custom Activities feature for its marketing automation solution that enables users to tailor and track specific buyer activities based on marketing needs. Standard buyer activities, such as email engagement and page visits, are common in...
by Brian Anderson | Dec 22, 2016 | Industry News
Yellowfin, a global business intelligence and analytics software, announced it will launch a collection of Yellowfin Connectors, data integration tools that enable users to analyze and share data through a variety of Web applications in a single location. The tools,...
by Brian Anderson | Dec 21, 2016 | Industry News
B2B marketers in 2016 sought a healthy balance between inbound and outbound initiatives, and a resurgence in direct mail was one result. ABM adoption also continued to spur discussions on different ways to engage key accounts, leveraging interactive content, social...
by Klaudia Tirico | Dec 21, 2016 | Case Studies
Bradley Corporation, a manufacturer of commercial plumbing fixtures and washroom accessories, partnered with FatStax, a custom mobile sales app developer, to create an app that would help its sales reps streamline customer meetings, save time and sell better. The...
by Brian Anderson | Dec 21, 2016 | Blog
The holiday season is the time of the year when B2B marketers must ignore their product-centric habits when engaging with prospective customers. As the last few vacation days are being scheduled and teams hunker down to meet year-end goals, it’s going to be much...
by Brian Anderson | Dec 20, 2016 | Industry News
Salesfusion, a sales and marketing automation platform, has integrated with Bullhorn CRM to streamline communications between sales reps and prospective customers. The integration enables users to gain transparency into prospect engagement, according to Salesfusion....
