by Klaudia Tirico | Dec 20, 2016 | Solution Spotlight
Evergage Guardian uses machine learning technology to provide marketers with real-time data, performance visualizations and proactive suggestions for improving customer engagement across websites and mobile apps. FEATURES/FUNCTIONALITY Evergage Guardian...
by Simon Grabowski, CEO, GetResponse | Dec 19, 2016 | Demanding Views
With the emergence of marketing automation software specifically designed for small businesses, the technology is finally scaling among SMBs. In fact, according to Gartner, 98% of all SMBs are looking at marketing automation for the first time. But, for these...
by Brian Anderson | Dec 19, 2016 | Industry News
Salesforce unveiled its LiveMessage solution, which the company states enables users to automate data gathering processes and simple support inquiries to increase rep productivity and data accuracy. LiveMessage offers new Service Cloud Bots which can automate data...
by Klaudia Tirico | Dec 16, 2016 | Industry News
Marketo announced the release of a new suite of features to its ABM platform. The company said the tools will help businesses further target, engage and measure key accounts. The features will enable sales and marketing account teams to align more efficiently by...
by Brian Anderson | Dec 15, 2016 | Industry News
ON24 launched a benchmarking analytics feature that gives users an expanded view of audience engagement, as well as the ability to compare webinar performance with other companies. ON24 Benchmarking enables customers to compare webinar performance with other...
by Carol Krol | Dec 14, 2016 | Industry News
Expanding on the foundational step of buyer personas, many marketers are now going a step deeper by creating customer journey maps. These visual frameworks help companies understand buyer needs and preferences throughout all points of engagement. Journey mapping...
by Brian Anderson | Dec 14, 2016 | Industry News
OneSpot, a content marketing platform, has launched OneSpot Insights, a content tool that the company states can help users better analyze content consumption to optimize production and sourcing. Offered within the company’s Content Sequencing platform, the tool...
by Klaudia Tirico | Dec 13, 2016 | Industry News
Dstillery, a digital marketing company, has announced a partnership with Bombora, a B2B intent data provider. The companies said the partnership will combine Dstillery’s machine-driven audience creation, delivery and optimization with Bombora’s business...
by Klaudia Tirico | Dec 13, 2016 | Blog
Much like aspiring comedians have to stand out among the competition in order to catch their big break, marketers have to make sure their content trumps others’ for clicks and engagement. With a sea of content out there in the B2B marketing space, buyers have no...
by Klaudia Tirico | Dec 12, 2016 | Industry News
Tact, an AI-powered CRM platform for sales representatives, has announced it closed a $15 million funding round led by Upfront Ventures, with participation from Microsoft Ventures. The company said it plans to use the funding to add new customers, expand its offices...
by Klaudia Tirico | Dec 12, 2016 | Solution Spotlight
ZenIQ is an ABM Management Platform designed to orchestrate account-based marketing plays powered by data science, called SmartPlays. FEATURES/FUNCTIONALITY The ZenIQ platform offers a single view of target accounts and can provide insight into individuals who...
by David Cox, Motivforce | Dec 12, 2016 | Demanding Views
Getting the balance right between the hard and soft benefits of your channel loyalty program can be the key to its effectiveness. “Hard,” or economic, benefits include discounts; points for rewarded activities; complimentary goods; and bonus offers. The expected gain...
