by Klaudia Tirico | Dec 1, 2016 | Industry News
Technology media company TechTarget, Inc. has launched an account-based marketing solution for B2B tech marketers called Instant ABM. The solution can decrease the complexity of ABM adoption and streamline the time-to-value after launching an ABM strategy, according...
by Brian Anderson | Dec 1, 2016 | Industry News
Clarion Capital Partners, a NY-based private equity firm, announced that it has acquired account-based marketing and data management platform Madison Logic. Terms of the deal were not disclosed, but a Fortune article tags the sale price at above $150...
by Carol Krol | Nov 30, 2016 | Blog
Video has become an effective tool for B2B marketers, and an appealing medium for buyers. Many marketers are using video strategically at every stage of the buying cycle, and those efforts are yielding good outcomes. Earlier this month, I moderated a panel at...
by Klaudia Tirico | Nov 30, 2016 | Industry News
Return Path, an email data solutions provider, has acquired Email Copilot, a company that tracks and analyzes email deliverability data. Terms of the acquisition were undisclosed. Email Copilot’s dashboard will be integrated into Return Path’s Email...
by Klaudia Tirico | Nov 30, 2016 | Industry News
Bizible announced its measurement and reporting technologies are now available to Microsoft Dynamics customers. Bizible’s marketing attribution solution gives users visibility into customers’ buying journeys by tracking digital and offline marketing...
by Klaudia Tirico | Nov 30, 2016 | Industry News
Many marketers are combining inbound and outbound channels rather than relying heavily on one or the other for an approach that some have dubbed “all-bound marketing” to generate better business results. For one marketer, the catalyst was its account-based...
by Klaudia Tirico | Nov 29, 2016 | Industry News
Attentive, a market intelligence tool, has released an artificial intelligence (AI) assistant to provide up-to-date information on prospective customers and competitors. The company said the product adds an “intelligence layer” to users’ business tools such as...
by Klaudia Tirico | Nov 29, 2016 | Solution Spotlight
Personal Marketing Center (PMC) from PFL is a sales enablement solution for Salesforce, designed to equip sales with relevant marketing material to better engage with customers through personalized, multi-channel marketing. Features/Functionality PMC provides sales...
by Jessica Edmondson, Amplifinity | Nov 28, 2016 | Demanding Views
The SaaS industry has seen astronomical growth in the past few years. In fact, recent marketing forecasts from Microsoft and other research agencies have projected that the spend on SaaS offerings will continue to grow at a 19.4% compound annual growth rate, reaching...
by Brian Anderson | Nov 28, 2016 | Industry News
Yext, a location data management company, announced the addition of Marketo Co-founder Phil Fernandez and InsideSales.com President Jim Steele to its Board of Directors. Both Fernandez and Steele will help lead further innovation as the company continues to develop...
by Brian Anderson | Nov 23, 2016 | Industry News
Five marketing operations thought leaders from companies such as Bizible and Heinz Marketing have launched MarketingOps.com to provide a centralized resource for marketing operations professionals. The free community will provide forums, polls and content for...
by the Demand Gen Report Editorial Team | Nov 23, 2016 | Industry News
Planning, measurement, ABM and content mapping were just the tip of the iceberg for the topics covered at this year’s Strategy & Planning Series. Industry thought leaders from companies such as HootSuite, MongoDB and more shared their expertise on the...
