by Klaudia Tirico | Nov 3, 2016 | Industry News
Demand generation platform provider Metadata has partnered with HG Data, a competitive intelligence technology company, to enhance its demand gen platform. Metadata’s demand automation platform generates and targets qualified prospects, the company said, using...
by Brian Anderson | Nov 2, 2016 | Industry News
Avention, a provider of marketing and sales data and intelligence, has launched new integrations and dashboards for its OneSource platform that are designed to enhance its data management capabilities. The company said that the new OneSource Open...
by Klaudia Tirico | Nov 2, 2016 | Industry News
No matter what industry they’re in, B2B small business owners have a few things in common: limited time and resources, relatively small budgets and a desire to self-educate on the fly. When it comes to marketing to small businesses, it’s important for...
by Brian Anderson | Nov 1, 2016 | Industry News
Image: Datorama Marketing analytics platform Datorama has partnered with LiveRamp, a data services company owned by data giant Acxiom , to enable customers of both companies to better measure marketing performance. The partnership allows its customers to use its...
by Alicia Fiorletta, Content4Demand | Nov 1, 2016 | Blog
* This article originally appeared on Content4Demand. * Sometimes the best way to bring your content marketing and demand gen strategy to the next level is to take cues and best practices from your peers. Make no mistake, your peers don’t just represent your...
by Klaudia Tirico | Oct 31, 2016 | Industry News
Raab Associates Inc., a marketing technology consulting company, has debuted the Customer Data Platform Institute, which will offer a suite of resources to help marketers use Customer Data Platforms (CDP) to build a unified customer view, the company said. The...
by Klaudia Tirico | Oct 31, 2016 | Solution Spotlight
DialogTech for Display is a marketing solution for optimizing call conversions from display advertising. It enables marketers to build audiences for retargeting based on visitors who have made phone calls, as well as gain actionable insights into the entire customer...
by Scott Salkin, Allbound | Oct 28, 2016 | Demanding Views
B2B sales and marketing trends (and the buzzwords that fuel them) seem to come and go as quickly as the latest internet meme these days. Many end-up riding endless waves, falling and rising in popularity as mediums change, attention spans get shorter, and marketing...
by Brian Anderson | Oct 28, 2016 | Industry News
Marketo announced Steve Lucas, former SAP and Salesforce executive,will become the company’s new CEO. He succeeds Marketo Founder and current CEO Phil Fernandez, who will step down on Nov. 1. The announcement comes two months after Marketo entered a definitive...
by Brian Anderson | Oct 27, 2016 | Industry News
A quarter of enterprise B2B marketers noted that limited resources were their biggest obstacle to meeting their demand gen goals, according to a new study from Annuitas. The demand gen consulting company said marketers also cited lack of budget (18%) and lack of a...
by Brian Anderson | Oct 26, 2016 | Industry News
Social media analytics platform Netbase has unveiled its Customer Experience Analytics solution, a tool that enables companies to gain insight into customer satisfaction, buying intent and competitive preferences, according to the company. The analytics solution...
by Klaudia Tirico | Oct 25, 2016 | Industry News
Marketing attribution software Visual IQ acquired Refined Labs, a German attribution and customer journey analytics provider, to strengthen its global attribution offering. Visual IQ said the addition of Refined Labs’ analytics technology will enhance its...
