by Andrew Gaffney | Sep 20, 2016 | Blog
In the latest episode of the Demand Gen Report podcast series, we sat down with Chris Martins, Product Marketing Manager at Trillium Software, to discuss the critical role of data in today’s marketing landscape. A thought leader in the CRM and data space,...
by Brian Anderson | Sep 19, 2016 | Industry News
Marketing automation provider Act-On Software has named Michelle Huff as its new CMO. Huff is tasked with leveraging her industry knowledge and product marketing experience to increase demand, maximize customer lifetime value and ultimately boost revenue, according to...
by Olivia LaBarre | Sep 19, 2016 | Industry News
Salesforce has introduced Einstein artificial intelligence (AI) across its CRM cloud to help its customers improve sales, predict customer behavior, enhance customer experience and automate tasks within Salesforce’s core platforms. Einstein is an upgrade that...
by Klaudia Tirico | Sep 19, 2016 | Solution Spotlight
Building on Infer’s lead behavior and account fit scoring models, the company’s new Account-Based Behavior Scoring allows marketing teams to laser-focus their ABM campaigns on deals that are most likely to close quickly. FEATURES/FUNCTIONALITY...
by Klaudia Tirico | Sep 16, 2016 | Industry News
Marketers consider Google, Adobe, Facebook, Marketo and Salesforce as the most “cutting edge” marketing technology vendors, according to International Data Corporation (IDC) in a new report based on a survey of 333 U.S. marketers. The study showed that 58% of...
by Senraj Soundar, ConnectLeader | Sep 16, 2016 | Demanding Views
A growing company uses multiple channels to generate leads. The marketing team generates leads using inbound methods, for example, and the sales team generates leads using outbound prospecting (cold calling). Having the correct data for both inbound and...
by Klaudia Tirico | Sep 15, 2016 | Industry News
Salesforce Marketing Cloud has enhanced its Advertising Studio app with Lead Capture for Sales Cloud. With the enhancement, companies will be able to receive fully populated customer leads automatically in Sales Cloud, and customers will be able to engage quickly with...
by Olivia LaBarre | Sep 14, 2016 | Industry News
Marketo has partnered with 12 digital services and technology companies to release an Account-Based Marketing (ABM) solution. The marketing automation software provider has combined several complementary solutions into one ABM platform to enable marketing and sales...
by Brian Anderson | Sep 14, 2016 | Industry News
InsideView, a marketing intelligence platform, has launched a new ABM solution, which the company states can provide B2B companies with enhanced account and contact data for augmented targeting and personalization. The company has also expanded its partnership with...
by Carol Krol | Sep 14, 2016 | Industry News
Driving B2B sales requires identifying the right customers within an organization, an age-old marketing and sales challenge. With 6.8 stakeholders involved in an average B2B purchase, according to CEB, doing that can be difficult. “It’s tough to get a buying...
by Brian Anderson | Sep 13, 2016 | Industry News
ZenIQ, an account-based marketing solutions provider, announced that it has doubled adoption for its ABM Navigator product in 45 days and has partnered with Terminus’ ABM Cloud for Salesforce,a partner program for ABM vendors whose products integrate with...
by Adam B. Needles, Annuitas | Sep 12, 2016 | Demanding Views
Have marketers “flipped” their lids over account-based marketing (ABM)? It’s a timely question. Bringing a stronger account basis into the targeting and execution of B2B marketing is a tactical best practice of effective demand generation, no doubt. There are...
