DGR Podcast: Conversation With Chris Martins Of Trillium Software On The Changing Role Of Data In Today’s Marketing Landscape

Published: September 20, 2016

In the latest episode of the Demand Gen Report podcast series, we sat down with Chris Martins, Product Marketing Manager at Trillium Software, to discuss the critical role of data in today’s marketing landscape.

A thought leader in the CRM and data space, Martins shares unique insights into the gap between data and actionable intelligence that exists at many companies. Some of the unique points listeners will take away by tuning into the podcast will include:

  • Changing customer expectations and the data realities attached;
  • How marketers and sales teams can read the data to see buying signals; and
  • The need for speed to keep up, in real time, with today’s buyer.

Tune in to learn how Trillium Software is helping B2B marketers build a data strategy that allows them to test, learn and build flexible campaigns by accessing cloud solutions.

Listen Now:

Get the latest B2B Marketing News & Trends delivered directly to your inbox!

Posted in: Blog

Tagged with: podcast, trillium

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series