by Klaudia Tirico | Sep 12, 2016 | Industry News
Microsoft has entered a six-year agreement with HP to deploy its Dynamics CRM solution — as well as Azure, Office 365 and other Cloud solutions — to HP’s 6,500 salespeople and 20,000 support personnel. The companies have not disclosed the value of the deal. HP...
by Klaudia Tirico | Sep 12, 2016 | Solution Spotlight
CaliberMind is a B2B buyer intelligence software that provides buyer and content engagement data for account-based marketing. The solution can develop personas to provide prescriptive recommendations for sales, product and marketing teams to accelerate sales cycles...
by Demand Gen Report Team | Sep 9, 2016 | Blog
In today’s B2B marketplace, creativity and contextual information through the right channels — at the right time — are what keep brands top of mind within their target audiences. This can be tough when you have a limited budget or a small marketing team....
by Brian Anderson | Sep 9, 2016 | Industry News
LinkedIn has unveiled native conversion tracking for its Campaign Manager tool. In a recent blog post, the company highlighted how the new capability will position marketers to better analyze the conversion rates and track ROI for sponsored content and text ads. Now...
by Olivia LaBarre | Sep 9, 2016 | Industry News
Vidyard has opened nominations for its 2016 Video Marketing Awards (VMAs), the video marketing company’s program to recognize organizations, marketers and sales teams that are creatively using video to connect with buyers and fuel effective campaigns. Entries...
by Olivia LaBarre | Sep 8, 2016 | Industry News
Square 2 Marketing, an inbound marketing agency, has acquired enterprise-level demand generation agency BlueBird Strategies for an undisclosed amount, according to a blog post published by the company. The acquisition will allow Square 2 Marketing to offer...
by Klaudia Tirico | Sep 8, 2016 | Industry News
Adobe has released a new video marketing analytics product for measuring content and advertising campaigns. Adobe Analytics for Video enables marketers to gain a clearer picture of their video engagement, the company said. One of the key features of the product is...
by Brian Anderson | Sep 7, 2016 | Industry News
Infer, a predictive sales and marketing platform, unveiled a new analytics package for Microsoft Power BI which, the company states, enables users to incorporate predictive and behavioral lead scores into their business intelligence solution. This can provide users...
by Olivia LaBarre | Sep 7, 2016 | Industry News
Lead management company LeanData and predictive analytics provider Leadspace have integrated their solutions to help B2B marketers increase demand generation and account-based marketing (ABM) conversion rates, according to both companies. Current customers can...
by Olivia LaBarre | Sep 7, 2016 | Blog
Shorter content is in, and longer content is out, according to 88% of the B2B buyers polled for Demand Gen Report’s 2016 Content Preferences Survey. But what other trends will we see in the industry this year? I was able to track down some industry leaders to...
by Klaudia Tirico | Sep 7, 2016 | Industry News
When it comes to measuring marketing performance, multiple layers come into play. Some actions are deemed easy to measure, such as click-through rates on email campaigns or the number of followers on social media, but these metrics don’t dive into the impact...
by Klaudia Tirico | Sep 6, 2016 | Financial News
Demand generation platform provider Metadata has raised $2 million in seed funding. According to Metadata, the funding will accelerate the growth and scaling of its sales, marketing and product development efforts. Additionally, the capital will help it expand its...
