by Brian Anderson | Sep 14, 2016 | Industry News
InsideView, a marketing intelligence platform, has launched a new ABM solution, which the company states can provide B2B companies with enhanced account and contact data for augmented targeting and personalization. The company has also expanded its partnership with...
by Carol Krol | Sep 14, 2016 | Industry News
Driving B2B sales requires identifying the right customers within an organization, an age-old marketing and sales challenge. With 6.8 stakeholders involved in an average B2B purchase, according to CEB, doing that can be difficult. “It’s tough to get a buying...
by Brian Anderson | Sep 13, 2016 | Industry News
ZenIQ, an account-based marketing solutions provider, announced that it has doubled adoption for its ABM Navigator product in 45 days and has partnered with Terminus’ ABM Cloud for Salesforce,a partner program for ABM vendors whose products integrate with...
by Adam B. Needles, Annuitas | Sep 12, 2016 | Demanding Views
Have marketers “flipped” their lids over account-based marketing (ABM)? It’s a timely question. Bringing a stronger account basis into the targeting and execution of B2B marketing is a tactical best practice of effective demand generation, no doubt. There are...
by Klaudia Tirico | Sep 12, 2016 | Industry News
Microsoft has entered a six-year agreement with HP to deploy its Dynamics CRM solution — as well as Azure, Office 365 and other Cloud solutions — to HP’s 6,500 salespeople and 20,000 support personnel. The companies have not disclosed the value of the deal. HP...
by Klaudia Tirico | Sep 12, 2016 | Solution Spotlight
CaliberMind is a B2B buyer intelligence software that provides buyer and content engagement data for account-based marketing. The solution can develop personas to provide prescriptive recommendations for sales, product and marketing teams to accelerate sales cycles...
by Demand Gen Report Team | Sep 9, 2016 | Blog
In today’s B2B marketplace, creativity and contextual information through the right channels — at the right time — are what keep brands top of mind within their target audiences. This can be tough when you have a limited budget or a small marketing team....
by Brian Anderson | Sep 9, 2016 | Industry News
LinkedIn has unveiled native conversion tracking for its Campaign Manager tool. In a recent blog post, the company highlighted how the new capability will position marketers to better analyze the conversion rates and track ROI for sponsored content and text ads. Now...
by Olivia LaBarre | Sep 9, 2016 | Industry News
Vidyard has opened nominations for its 2016 Video Marketing Awards (VMAs), the video marketing company’s program to recognize organizations, marketers and sales teams that are creatively using video to connect with buyers and fuel effective campaigns. Entries...
by Olivia LaBarre | Sep 8, 2016 | Industry News
Square 2 Marketing, an inbound marketing agency, has acquired enterprise-level demand generation agency BlueBird Strategies for an undisclosed amount, according to a blog post published by the company. The acquisition will allow Square 2 Marketing to offer...
by Klaudia Tirico | Sep 8, 2016 | Industry News
Adobe has released a new video marketing analytics product for measuring content and advertising campaigns. Adobe Analytics for Video enables marketers to gain a clearer picture of their video engagement, the company said. One of the key features of the product is...
by Brian Anderson | Sep 7, 2016 | Industry News
Infer, a predictive sales and marketing platform, unveiled a new analytics package for Microsoft Power BI which, the company states, enables users to incorporate predictive and behavioral lead scores into their business intelligence solution. This can provide users...
