by Merle Symes | Aug 9, 2025 | Demanding Views
Everyone agrees that artificial intelligence (AI) is a major new technology platform that is going to transform how work is done. Initially, AI will be utilized to enhance a worker’s quality of work and efficiency— their ability to accomplish more in a shorter period...
by James Hickey | Aug 7, 2025 | Case Studies
When it comes to digital marketing, The Search Labs in an agency focused on helping local businesses in healthcare, legal, and service-based industries grow. However, they face a common challenge— bridging the gap between lead generation and measurable revenue impact....
by James Hickey | Aug 6, 2025 | Blog
B2BMX Summer Camp brings friends old and new together for a weeklong digital summer camp, where we’ll roll up our sleeves and explore some of the industry’s latest trends and best practices together. #B2BMX and Demand Gen Report are welcoming Counselor Nadia Davis on...
by James Hickey | Aug 5, 2025 | News Brief
Hightouch has rolled out a new tool that will ensure customer data produces usable profiles that adapt to different use cases. Adaptive Identity Resolution is aimed at brands that struggle to unify sprawling customer data across devices, platforms, and identities....
by James Hickey | Aug 5, 2025 | News Brief
DemandScience is offering a new audience activation solution that brings together account- and persona-based targeting across digital channels, helping marketers eliminate the media waste of more traditional targeting. Digital Audiences enables marketers to activate a...
by James Hickey | Aug 4, 2025 | News Brief
Subscription-based go-to-market services company 2X has acquired Outbound Funnel, a revenue operations consultancy specializing in AI-powered sales engagement and revenue intelligence platforms across the modern GTM technology stack. As the longest-standing partner...
by James Hickey | Aug 4, 2025 | Blog
The wait is almost over! The 2025 #B2BMX Summer Camp — a week-long online experience offering marketing and sales executives seven opportunities to enjoy the art, science, sport and friendly competition of their craft. Hosted by #B2BMX and Demand Gen Report, we are...
by Saul Marquez | Aug 1, 2025 | Demanding Views
Generative artificial intelligence (AI) tools are increasingly essential to marketers, and new research is shedding light on the extent to which AI agents add value to collaborative marketing efforts. A large-scale study involving over 2,300 participants recently...
by James Hickey | Jul 31, 2025 | News Brief
Pricefx has 125 specialized artificial intelligence (AI) Agents to enable B2B companies protect margins, recover revenue, and respond to market shifts in real time. Besides those ready-to-run being offered, companies can create agents tailored to their unique business...
by James Hickey | Jul 30, 2025 | Feature
As B2B marketers work to modernize go-to-market strategies and scale impact, Lisa Cole, Chief Marketing Officer at 2X, has authored a modern alternative to the traditional sales funnel—built to attract today’s self-directed buyers naturally. Cole’s insights in Brand...
by James Hickey | Jul 29, 2025 | News Brief
ValueSelling Associates has launched Val, the first ValueCoach AI avatar that integrates a value-based sales methodology with personalized, real-time skills development. Representing a breakthrough in AI-powered sales coaching, Val is designed to help salespeople...
by James Hickey | Jul 29, 2025 | News Brief
Marketers are taking on more responsibilities in their roles. Interestingly, this trend is more pronounced among marketing executives and is more associated with revenue growth than with team downsizing. That is the top take away from the recently released recently...
