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Demand Gen Report

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New IT Spend Report for the 2025 B2B Market

External IT spending is expected to approach $5 trillion for the first time, according to the findings of HG Insights’ IT Spend Report: The Ultimate 2025 B2B Market Forecast. Companies...

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DGR Demandbase Web 092025

One Day Away: Demandbase Webinar Unpacks AI’s Role in ABM

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6sense Launches AI Email Agents, Names Chris Ball as New CEO

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atlasIQ Expanded for B2B Marketers

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Strategy & Planning Series to Focus on B2B, AI Trends for 2026 and Beyond

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DemandScience & Terminus Merge To Create Global Revenue Marketing Company

Terminus, an account-centric platform, merged into DemandScience, a B2B revenue intelligence and demand generation company. The newly combined entity will operate under the DemandScience brand and work to position itself…

Industry News November 12
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B2B Marketing Exchange West 2025: The Latest News on Sessions, Speakers & Experiences

Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their approach to revenue generation — and now it’s time to talk B2BMX…

Industry News November 12
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The 2025 B2B Marketing Outlook Guide For Advertisers

Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39% believe that content is boring and uninformative. As businesses strive to cut…

Blog November 11
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