by Audrey Goodson Kingo | Aug 3, 2016 | Industry News
As the buying journey becomes increasingly complex, B2B companies need to engage with prospects at all stages of the funnel. Many are doing so by investing in data analysis, creating compelling content, investing in predictive and ABM technology, and enabling their...
by Olivia LaBarre | Aug 2, 2016 | Financial News
Two providers of content engagement solutions announced that they’ve secured new funding to help expand reach, infrastructure and product development — a sign that interactive content is gaining prominence within the B2B marketplace. Interactive content...
by Audrey Goodson Kingo | Aug 2, 2016 | Blog
Coca-Cola recently hit a marketing home run when pop artist Selena Gomez posted a picture of herself on Instagram holding the company’s iconic glass bottle. The photo became the most-liked of all time on the social media site, earning a whopping 5.1 million...
by Klaudia Tirico | Aug 1, 2016 | Solution Spotlight
Socedo is a demand generation system designed to empower marketers to discover, engage and qualify prospects through social media to generate revenue at scale. FEATURES/FUNCTIONALITY Socedo enables marketers to find their ideal prospects on Twitter through...
by Brian Anderson | Aug 1, 2016 | Industry News
Scott McCorkle has stepped down from his position as CEO of Salesforce Marketing Cloud as of Aug. 1, according to the company. McCorkle stated via Twitter that he will be taking a break prior to beginning new employment. In a statement, Salesforce noted that...
by Olivia LaBarre | Aug 1, 2016 | Industry News
Data integration provider Justransform announced its platform is now offered in the Oracle Cloud Marketplace. The solution will help Oracle customers ensure a more unified view of their data, the company said. Justransform’s data integration platform supports...
by Brian Anderson | Jul 29, 2016 | Industry News
Seeking to build up its cloud-based offerings, Oracle announced it has agreed to acquire NetSuite for $9.3 billion. The transaction is expected to close this year, pending regulatory approval. The acquisition enables Oracle to reinforce its cloud-based products in key...
by Bruce Swann, Adobe Campaign | Jul 29, 2016 | Demanding Views
Somewhere in the world — right at this very moment — there is a good chance a customer is engaging with your brand. We’re living in the age of buyer empowerment, an era in which digital devices provide customers with access to information they want — whenever...
by Olivia LaBarre | Jul 28, 2016 | Financial News
Software startup LeadGenius is expanding its account-based marketing (ABM) platform after closing a Series B financing round of $10 million. The company, formerly known as MobileWorks, helps B2B companies find sales leads and connect with decision-makers through...
by Klaudia Tirico | Jul 27, 2016 | Solution Spotlight
Bombora provides B2B intent, demographic and firmographic data to uncover business buying intent. The data is collected from a co-op of more than 2,500 publishers. The platform recently introduced a new Surge Reports module for identifying audience interest based on...
by Carol Krol | Jul 26, 2016 | Case Studies
PRNewswire modernizes its marketing strategy with the help of demand gen consulting firm Annuitas. Challenge PRNewswire had a traditional approach to marketing that wasn’t serving the company well as the industry evolved online. Campaigns were not targeted,...
by Klaudia Tirico | Jul 26, 2016 | Blog
This is Melania Trump. Melania was recently accused of taking excerpts from Michelle Obama’s 2008 speech from the Democratic National Convention and using them in her own speech at this year’s Republican National Convention. If you’re a marketer,...
