by Klaudia Tirico | Jun 13, 2016 | Solution Spotlight
Full Circle Campaign Attribution is a marketing analytics solution designed to provide data-driven marketers with the information to make marketing spend decisions by measuring their campaigns’ performance and impact on revenue — all inside Salesforce....
by Brian Anderson | Jun 13, 2016 | Industry News
Microsoft announced a deal to acquire LinkedIn for $196 per share. The all-cash transaction is valued at $26.2 billion. The acquisition combines Microsoft’s professional cloud capabilities with LinkedIn’s extensive professional network to enable B2B sales...
by Kevin Bobowski, Act-On Software | Jun 10, 2016 | Demanding Views
For years, it was demand generation that drove us — delivering marketers the leads, conversions and opportunities that won us praise from our superiors, that nudged our top line forward. A high-risk, high-reward vehicle that powered our businesses and proved our...
by Klaudia Tirico | Jun 10, 2016 | Industry News
Data analytics software company Alteryx has expanded its self-service analytics capabilities for Salesforce Wave Analytics, and has updated read/write capabilities across the entire Salesforce Customer Success Platform. The company said the new update will enable...
by Klaudia Tirico | Jun 9, 2016 | Industry News
Email marketing agency BrightWave has announced an expanded partnership with Oracle to provide its clients with services and solutions on the Oracle Marketing Cloud. BrightWave specializes in email marketing and eCRM programs and will provide that expertise to Oracle...
by Klaudia Tirico | Jun 8, 2016 | Industry News
#FlipMyFunnel, a community of B2B marketing and sales practitioners founded by Terminus CMO Sangram Vajre, has unveiled the Account-Based Marketing (ABM) University. The online program is designed to educate B2B marketers on ABM fundamentals and best practices that...
by Brian Anderson | Jun 8, 2016 | Blog
As the traditional sales funnel begins to lose its effectiveness with today’s buyers, B2B marketers are learning to “flip their funnel” by focusing on customer experience to identify prospective buyers, expand their reach into target accounts and...
by Klaudia Tirico | Jun 7, 2016 | Industry News
RedHorse, a CRM suite for small and medium-sized businesses, has launched new marketing automation capabilities. The RedHorse platform has been integrated with email delivery service MailGun, which is designed to feed data on user responses to the RedHorse SQL...
by Carol Krol | Jun 7, 2016 | Industry News
Seventy-one percent of B2B marketers said that digital marketing and technological skill sets will be required for their roles in the next three to five years, according to an Association of National Advertisers (ANA)/Business Marketing Association (BMA) study...
by Klaudia Tirico | Jun 6, 2016 | Solution Spotlight
Allego offers a mobile-video sales learning platform that enables sales reps to access relevant training content from mobile devices. The solution was designed to reduce on boarding costs and accelerate ramp-up time for new hires, and provide...
by Audrey Goodson Kingo | Jun 6, 2016 | Industry News
Content creation and management is a top marketing method for the vast majority of B2B businesses, according to a new survey by content marketing platform Curata. Three-quarters (75%) of respondents said their company plans to increase its investment in content...
by Audrey Goodson Kingo | Jun 3, 2016 | Industry News
Video marketing platform Wistia announced its integration for Salesforce, a partnership designed to enable sales teams to leverage the company’s video capabilities. The company said the integration will enable sales reps to capture new leads and integrate video...
