by Klaudia Tirico | Jun 6, 2016 | Solution Spotlight
Allego offers a mobile-video sales learning platform that enables sales reps to access relevant training content from mobile devices. The solution was designed to reduce on boarding costs and accelerate ramp-up time for new hires, and provide...
by Audrey Goodson Kingo | Jun 6, 2016 | Industry News
Content creation and management is a top marketing method for the vast majority of B2B businesses, according to a new survey by content marketing platform Curata. Three-quarters (75%) of respondents said their company plans to increase its investment in content...
by Audrey Goodson Kingo | Jun 3, 2016 | Industry News
Video marketing platform Wistia announced its integration for Salesforce, a partnership designed to enable sales teams to leverage the company’s video capabilities. The company said the integration will enable sales reps to capture new leads and integrate video...
by Shannon Duffy, Salesforce Pardot | Jun 3, 2016 | Demanding Views
Not too long ago, marketing was just about creating flashy content, drawing a bunch of attention and hoping some of the people you hooked would become your future customers. It was a numbers game. We often relied on buyers who knew they needed — for example — a...
by Klaudia Tirico | Jun 2, 2016 | Industry News
Bombora, an intent and demographic data provider, has joined forces with B2B lead generation services company Sales Inside. The partnership is designed to enable the two companies to provide customers with better quality leads by revealing the technology...
by Carol Krol | Jun 1, 2016 | Industry News
Eighty percent of B2B buying decisions are based on a buyer’s direct or indirect customer experience, according to new research from SiriusDecisions. Only 20% of buying decisions are made based on the offering or price. Megan Heuer, VP-Research at...
by Klaudia Tirico | Jun 1, 2016 | Financial News
UBM, a multinational media company and B2B events organizer, has acquired Content Marketing Institute (CMI) for $17.6 million. Through the acquisition both CMI and its leading content marketing event, Content Marketing World, will be part of UBM’s technology...
by Klaudia Tirico | Jun 1, 2016 | Industry News
Account-based marketing (ABM) platform provider Madison Logic has teamed up with Tapad, a cross-screen marketing technology solutions vendor, to enable B2B marketers to leverage targeted advertising and content syndication programs across all devices, including...
by Alicia Fiorletta, Content4Demand | May 31, 2016 | Blog
Demand Gen Report and Content4Demand closed out the final day of the SiriusDecisions Summit in Nashville and it was a busy week (to say the least). We joined thousands of our fellow marketing and demand gen pals to acquire the latest research, models and...
by Klaudia Tirico | May 31, 2016 | Industry News
Marketo has entered into a definitive agreement to be acquired by Vista Equity Partners, a software and data private equity firm. Vista will buy all outstanding shares of Marketo common stock for a total value of $1.79 billion, taking the marketing automation company...
by Klaudia Tirico | May 30, 2016 | Solution Spotlight
The insight3 platform is an account-focused tool that delivers automated customer insights for both marketing and sales teams. FEATURES/FUNCTIONALITY The insight3 platform is designed to help B2B enterprises generate a bigger pipeline from the key and named accounts...
by Audrey Goodson Kingo | May 27, 2016 | Industry News
LeadGnome, a platform that mines emails for sales information, announced an integration with Marketo that aims to offer marketers an account-based marketing (ABM) solution they can use to expand their databases and personalize their messaging. The LeadGnome platform...
