by Justin Gray, LeadMD | May 27, 2016 | Demanding Views
Sales enablement is just a term du jour for “hooking your sales team up with tools to continually crush it.” I hate the term “crush it,” just because it makes it sound so easy and flippant. As buyers have become savvier and marketing and sales teams have become less...
by Klaudia Tirico | May 26, 2016 | Financial News
Sales enablement platform Showpad has raised $50 million in Series C funding. The round was led by Insight Venture Partners, with additional participation from previous investors, including Dawn Capital and Hummingbird Ventures. Showpad will use the investment to...
by Audrey Goodson Kingo | May 25, 2016 | Industry News
Content marketing automation platform LookBookHQ unveiled LookBookHQ Recommend, a new capability that enables marketers to present automated, targeted content to anonymous website visitors. The self-learning content solution is powered by an algorithm designed to...
by Brian Anderson | May 25, 2016 | Industry News
Demandbase announced the acquisition of Spiderbook, a data science company that automates the identification of companies that are likely to buy, for an undisclosed fee. All Spiderbook employees will be joining the Demandbase team, and a company spokesperson states...
by Carol Krol | May 25, 2016 | Blog
SiriusDecisions debuted and described the SiriusDecisions Needs Aperture Model at its 11th Annual Summit in Nashville to help marketers address what it called the “art and science of identifying and prioritizing customer needs.” I have to confess that the...
by Klaudia Tirico | May 25, 2016 | Industry News
The rise in predictive marketing capabilities continued its upward climb this week, with many key players launching solutions and announcing partnerships to help marketing and sales gain highly-targeted leads. Predictive marketing and sales applications provider...
by Carol Krol | May 25, 2016 | Industry News
B2B research and advisory firm SiriusDecisions announced it has launched Chief Sales Officer Strategies, a new executive sales advisory service. The announcement was made by Tony Jaros, EVP, Chief Research and Product Officer for SiriusDecisions, during the opening...
by Klaudia Tirico | May 24, 2016 | Industry News
Personalization platform vendor Evergage has launched Evergage for Email, an offering which extends the company’s real-time personalization capabilities to email. This can allow marketers to deliver one-to-one experiences to customers wherever they engage with...
by Klaudia Tirico | May 24, 2016 | Solution Spotlight
Data management firm Oceanos offers a Data Health Check within a user’s cloud portal, which is designed to shine a spotlight on the quality and completeness of contact data. Users are able to see what’s wrong and/or missing, and take action to improve data...
by Brian Anderson | May 24, 2016 | Industry News
InsideView, a market intelligence platform, launched a new add-on solution designed to provide users insight into the different types of technology being leveraged by prospective customers. This information can enable marketing and sales teams to target and engage...
by Audrey Goodson Kingo | May 23, 2016 | Industry News
Sales enablement solutions provider Brainshark unveiled new offerings designed to increase sales productivity by enhancing coaching and prospecting effectiveness. The company’s new coaching capabilities aim to enable sales managers to train their team, while a...
by Carol Krol | May 20, 2016 | Industry News
The Internet of Things (IoT) has changed sales and marketing significantly, and organizations need to take advantage of that and continue to innovate and learn to achieve results. That was the message from Callidus Software President and CEO Leslie Stretch at the...
