SiriusDecisions Launches Exec Sales Advisory Service

Published: May 25, 2016

B2B research and advisory firm SiriusDecisions announced it has launched Chief Sales Officer Strategies, a new executive sales advisory service. The announcement was made by Tony Jaros, EVP, Chief Research and Product Officer for SiriusDecisions, during the opening keynote at the company’s 11th annual SiriusDecisions Summit in Nashville.

Jaros said the new service is designed to give sales leaders access to research, best practices and expert advice needed to develop and execute on sales strategy.

“The role [of the sales leader] has changed dramatically,” Jaros said. He noted that the launch of its C-level specific offering was created to help sales leaders manage the changes to their roles and that of their teams, as well as solve common challenges they encounter in hiring, training, retaining and compensating sales teams. Members of the service will also have access to exclusive benchmark data.

Jaros said Chief Sales Officer Strategies will offer sales leaders data-driven insights and research on a variety of topics, including:

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  • Organizational design and investment;
  • Cross-functional alignment;
  • Strategic planning;
  • Sales productivity;
  • Change management; and
  • Effective sales leadership.

“These executives are among the most powerful individuals within the organization,” he said, adding that their roles are changing at such a rapid pace that it only made sense to form the new service to provide a roadmap.

The service will also give sales executives access to proven best practices and action-oriented expert advice. Earlier this year, Phil Harrell was appointed Service Director, Chief Sales Officer Strategies of SiriusDecisions, to lead the new service.

“Sales leaders are under tremendous pressure to create and implement predictable, scalable and repeatable revenue machines to consistently meet aggressive growth targets and to accurately forecast business outlook,” Harrell said in a statement. “Those demanding expectations require today’s sales leaders to arm themselves with benchmark data, best practices and expert advice to efficiently tackle their largest challenges.”

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