by Carol Krol | Jun 1, 2016 | Industry News
Eighty percent of B2B buying decisions are based on a buyer’s direct or indirect customer experience, according to new research from SiriusDecisions. Only 20% of buying decisions are made based on the offering or price. Megan Heuer, VP-Research at...
by Klaudia Tirico | Jun 1, 2016 | Financial News
UBM, a multinational media company and B2B events organizer, has acquired Content Marketing Institute (CMI) for $17.6 million. Through the acquisition both CMI and its leading content marketing event, Content Marketing World, will be part of UBM’s technology...
by Klaudia Tirico | Jun 1, 2016 | Industry News
Account-based marketing (ABM) platform provider Madison Logic has teamed up with Tapad, a cross-screen marketing technology solutions vendor, to enable B2B marketers to leverage targeted advertising and content syndication programs across all devices, including...
by Alicia Fiorletta, Content4Demand | May 31, 2016 | Blog
Demand Gen Report and Content4Demand closed out the final day of the SiriusDecisions Summit in Nashville and it was a busy week (to say the least). We joined thousands of our fellow marketing and demand gen pals to acquire the latest research, models and...
by Klaudia Tirico | May 31, 2016 | Industry News
Marketo has entered into a definitive agreement to be acquired by Vista Equity Partners, a software and data private equity firm. Vista will buy all outstanding shares of Marketo common stock for a total value of $1.79 billion, taking the marketing automation company...
by Klaudia Tirico | May 30, 2016 | Solution Spotlight
The insight3 platform is an account-focused tool that delivers automated customer insights for both marketing and sales teams. FEATURES/FUNCTIONALITY The insight3 platform is designed to help B2B enterprises generate a bigger pipeline from the key and named accounts...
by Audrey Goodson Kingo | May 27, 2016 | Industry News
LeadGnome, a platform that mines emails for sales information, announced an integration with Marketo that aims to offer marketers an account-based marketing (ABM) solution they can use to expand their databases and personalize their messaging. The LeadGnome platform...
by Justin Gray, LeadMD | May 27, 2016 | Demanding Views
Sales enablement is just a term du jour for “hooking your sales team up with tools to continually crush it.” I hate the term “crush it,” just because it makes it sound so easy and flippant. As buyers have become savvier and marketing and sales teams have become less...
by Klaudia Tirico | May 26, 2016 | Financial News
Sales enablement platform Showpad has raised $50 million in Series C funding. The round was led by Insight Venture Partners, with additional participation from previous investors, including Dawn Capital and Hummingbird Ventures. Showpad will use the investment to...
by Audrey Goodson Kingo | May 25, 2016 | Industry News
Content marketing automation platform LookBookHQ unveiled LookBookHQ Recommend, a new capability that enables marketers to present automated, targeted content to anonymous website visitors. The self-learning content solution is powered by an algorithm designed to...
by Brian Anderson | May 25, 2016 | Industry News
Demandbase announced the acquisition of Spiderbook, a data science company that automates the identification of companies that are likely to buy, for an undisclosed fee. All Spiderbook employees will be joining the Demandbase team, and a company spokesperson states...
by Carol Krol | May 25, 2016 | Blog
SiriusDecisions debuted and described the SiriusDecisions Needs Aperture Model at its 11th Annual Summit in Nashville to help marketers address what it called the “art and science of identifying and prioritizing customer needs.” I have to confess that the...
