by Brian Anderson | May 16, 2016 | Industry News
Adobe unveiled a new integration between the company’s Marketing Cloud and Media Optimizer solutions that it said will enable users to gain insight into their target audiences to engage them through multiple channels. Deeper integration with its Adobe Analytics...
by Klaudia Tirico | May 16, 2016 | Solution Spotlight
ClearSlide for Gmail is a Chrome app that puts the core functionality of ClearSlide’s service within Gmail. The solution aims to help salespeople engage with customers and prospects directly from their inbox — intending to improve salesperson productivity, help...
by Alexandra Gibson and Brian Pesin, Event Farm | May 13, 2016 | Blog
Editor’s Note: Welcome back to Finny Friday, our monthly blog dedicated to celebrating Killer Content Award winners from throughout the years. In a world where B2B buyers are often bombarded with information, it helps to stand out from the crowd....
by Neil Berman, Delivra | May 13, 2016 | Demanding Views
It is a known fact that integrated sales and email marketing data leaves companies better equipped to provide a superior customer experience, but it continues to be a difficult process for many marketers. According to research from Ascend2, only 25% of companies have...
by Audrey Goodson Kingo | May 12, 2016 | Industry News
Digital and demand generation firm The Mx Group announced the debut of JourneyMax, a strategy, content and campaign solution to help B2B marketers make the most of their Marketo Engagement Marketing Platform, as well as other marketing automation platforms. The...
by Carol Krol | May 11, 2016 | Industry News
“Tomorrow’s Marketer” was the theme of this year’s Marketo Marketing Nation Summit in Las Vegas, and it was the prevailing theme of the series of product announcements made by the cloud-based marketing automation platform, as well. The announcements all...
by Brian Anderson | May 11, 2016 | Industry News
The convergence of marketing and sales for a holistic view of the customer was the key theme at Salesforce Connections 2016, where Salesforce executives unveiled that its Marketing Cloud has received the Lightning update to provide a consistent user experience across...
by Brian Anderson | May 11, 2016 | Industry News
Akoonu, a digital marketing platform specializing in buyer journey maps, customer personas and content planning, has unveiled expanded integrations and new content planning features designed to help B2B marketing and sales teams connect with key prospects within...
by Audrey Goodson Kingo | May 10, 2016 | Blog
During my time at the recent Forrester Forum For Marketing Leaders, I overheard the “f” word quite a bit. No, not that one. The one that’s described the traditional buying journey in B2B marketing for more than a century: Funnel. These days, it...
by Klaudia Tirico | May 10, 2016 | Industry News
RingLead, a company that offers a suite of products to clean, protect and enhance company and contact information, has launched an account-based marketing (ABM) solution for Salesforce.com and Marketo users. The solution is designed to ensure that the most important...
by Audrey Goodson Kingo | May 10, 2016 | Industry News
Data-driven account-based marketing (ABM) company True Influence announced that its InsightBASE platform is now available as a native Marketo application within the LaunchPoint partner ecosystem. InsightBASE is an ABM platform that monitors the activity of millions of...
by Audrey Goodson Kingo | May 9, 2016 | Industry News
SalesPredict, a predictive B2B marketing solutions provider, announced the release of its new Predictive Revenue Automation platform, which enables users to launch fully-automated predictive advertising campaigns via a new integration with AdRoll. The integration will...
