by Klaudia Tirico | May 2, 2016 | Solution Spotlight
ScribbleLive, a content marketing software provider, offers its ScribbleLive Plan solution designed to support marketing teams by aligning content to campaign goals and the right personas. FEATURES/FUNCTIONALITY ScribbleLive Plan allows marketing teams to set...
by Chad Langford, Stepframe | Apr 29, 2016 | Demanding Views
We are a visual people. While a cliché, the saying “A picture is worth a thousand words” rings true largely because of the way we consume information. An avalanche of statistics can be offered to suggest the importance of a visual component to content and how it...
by Audrey Goodson Kingo | Apr 29, 2016 | Industry News
Marketers who use predictive analytics in their demand generation process are more likely to achieve their objectives, according to the results of a recent study conducted by B2B predictive marketing platform Radius, in conjunction with Demand Metric. Of the 295...
by Brian Anderson | Apr 28, 2016 | Industry News
Terminus unveiled new features for its account-based marketing platform designed to enhance the way B2B marketers target accounts, execute campaigns and move leads through the funnel. The features are viewed through the Account Hub, a new dashboard intended to provide...
by Audrey Goodson Kingo | Apr 28, 2016 | Industry News
Avention, a data solutions provider and maker of OneSource Solutions, announced the release of its OneSource ABM platform. The new solution aims to provide marketers with the key ingredient for an effective Account-Based Marketing strategy: the data insights necessary...
by Audrey Goodson Kingo | Apr 28, 2016 | Financial News
Marketing automation software provider Marketo announced a 35% increase in year-over-year revenue for the first fiscal quarter. The company’s revenue in Q1 totaled $62.2 million, in line with analysts’ expectations. In a call with investors, Marketo...
by Brian Anderson | Apr 28, 2016 | Industry News
Oracle unveiled new account-based marketing (ABM) capabilities, available through the Oracle Marketing Cloud. The new ABM features are designed to optimize users’ paid media targeting, enabling them to engage target accounts while simplifying the data management...
by Klaudia Tirico | Apr 27, 2016 | Industry News
Predictive intelligence platform 6sense has launched SearchSense, a product designed to reveal the search activity of B2B decision makers and buying committees across the Web. The solution aims to provide marketing and sales with insight into who is exhibiting...
by Brian Anderson | Apr 26, 2016 | Industry News
In the same way buyers want to create their own path through the marketing funnel, B2B sales teams feel similar struggles when looking to engage qualified leads and bring them through the sales funnel to a purchase decision. HubSpot recently came out with a new...
by Carol Krol | Apr 26, 2016 | Industry News
Account-based marketing (ABM) adoption in B2B is soaring; more than 70% of B2B companies have staff fully or partially dedicated to managing ABM-specific programs, according to preliminary findings from SiriusDecisions’ 2016 State of Account-Based Marketing...
by Audrey Goodson Kingo | Apr 26, 2016 | Industry News
Data-driven account-based marketing (ABM) company True Influence announced that InsightBASE, the company’s ABM platform which monitors online buyer behavior, is now available as an Oracle Eloqua application within the Oracle Marketing AppCloud. The technology...
by Andrew Gaffney | Apr 26, 2016 | Blog
As I made my plans for Oracle’s Modern Marketing Experience event in Las Vegas this week, it dawned on me that it has been about five years since Eloqua started using the term to describe the transformation of marketing practices in the digital era. Over the...
