by Kim Zimmermann | Mar 2, 2016 | Industry News
Search Engine Optimization (SEO) remains a key element of a successful content marketing strategy, but today’s approach has to focus on answering buyers’ questions as they conduct research at various stages of the buying cycle. Buyers also need to use SEO...
by Klaudia Tirico | Mar 2, 2016 | Industry News
ON24, a webinar platform provider, announced its revenue has increased 70% year-over-year in 2015, crediting its SaaS-based webinar product portfolio as a top performer. The company also launched ON24 Demand last month, a content distribution platform designed to help...
by Pete Gracey, QuotaFactory | Mar 1, 2016 | Demanding Views
The reality is that nothing is ever stationary in B2B prospecting. If sales teams stick to the same model year after year, they’ll lose. Conversely, if they abandon everything they’ve done to make things calculable thus far, they will also likely fail....
by Brian Anderson | Mar 1, 2016 | Solution Spotlight
RedPoint’s Convergent Marketing Platform is a customer engagement solution designed to execute data-driven, cross-channel campaigns throughout the customer lifecycle. With centralized operational control, RedPoint’s solution aims to provide consistent...
by Klaudia Tirico | Mar 1, 2016 | Industry News
Mariana, debuted its new B2B demand generation platform today, designed to leverage artificial intelligence (AI) to recruit buyers before identifying a personalized sales approach. The company also recently received $2 million in funding led by Bruce Taragin, Managing...
by Brian Anderson | Feb 29, 2016 | Industry News
Agile CRM, a sales and marketing automation solutions provider, has unveiled a new integration with Skype that enables customers to use Skype’s video and voice calling services directly within the CRM dashboard. The company said users will be able to track Skype...
by Brian Anderson | Feb 26, 2016 | Industry News
True Influence, a data-driven marketing technology company, announced continued company growth and expansion, doubling its revenue year-over-year since 2012. The growth of the company throughout 2015 can be attributed to the launch of InsightBASE, which was unveiled...
by Klaudia Tirico | Feb 25, 2016 | Financial News
Salesforce announced its financial results for the fiscal fourth quarter and full fiscal, highlighting total Q4 revenue of $1.81 billion, a 25% year-over-year increase. The company saw significant growth among its top lines and clouds throughout the year, including:...
by Klaudia Tirico | Feb 25, 2016 | Industry News
DialogTech, a call tracking platform that targets data-driven marketers, has unveiled SourceTrak 3.0, an update to its call tracking solution. With mobile ads predicted to result in 162 billion calls to businesses by 2019, according to a study from BIA/Kelsey, the...
by Andrew Gaffney | Feb 24, 2016 | Blog
“B2B doesn’t have to be boring!” That was one of many great takeaways provided by David Meerman Scott during the keynote session at last week’s Content2Conversion Conference. The noted author of New Rules of Marketing &...
by Brian Anderson | Feb 24, 2016 | Solution Spotlight
KnowledgeTree is a sales enablement tool designed to predict and measure the impact of marketing content on sales. The solution intends to proactively present effective content to reps through Salesforce and via email. FEATURES/FUNCTIONALITY KnowledgeTree measures the...
by Jeff Freund, Akoonu | Feb 23, 2016 | Demanding Views
For B2B companies, account-based marketing (ABM) represents a major shift in the traditional marketing focus from pure lead generation across all companies to lead generation and ongoing nurturing specifically to a named set of accounts that the sales team is also...
