by Klaudia Tirico | Feb 25, 2016 | Financial News
Salesforce announced its financial results for the fiscal fourth quarter and full fiscal, highlighting total Q4 revenue of $1.81 billion, a 25% year-over-year increase. The company saw significant growth among its top lines and clouds throughout the year, including:...
by Klaudia Tirico | Feb 25, 2016 | Industry News
DialogTech, a call tracking platform that targets data-driven marketers, has unveiled SourceTrak 3.0, an update to its call tracking solution. With mobile ads predicted to result in 162 billion calls to businesses by 2019, according to a study from BIA/Kelsey, the...
by Andrew Gaffney | Feb 24, 2016 | Blog
“B2B doesn’t have to be boring!” That was one of many great takeaways provided by David Meerman Scott during the keynote session at last week’s Content2Conversion Conference. The noted author of New Rules of Marketing &...
by Brian Anderson | Feb 24, 2016 | Solution Spotlight
KnowledgeTree is a sales enablement tool designed to predict and measure the impact of marketing content on sales. The solution intends to proactively present effective content to reps through Salesforce and via email. FEATURES/FUNCTIONALITY KnowledgeTree measures the...
by Jeff Freund, Akoonu | Feb 23, 2016 | Demanding Views
For B2B companies, account-based marketing (ABM) represents a major shift in the traditional marketing focus from pure lead generation across all companies to lead generation and ongoing nurturing specifically to a named set of accounts that the sales team is also...
by Klaudia Tirico | Feb 23, 2016 | Industry News
Sales engagement platform provider LiveHive, has integrated Microsoft Dynamics CRM to accelerate prospecting and qualification processes with a single, unified platform. The integration positions sales organizations with direct access to buyer-side engagement...
by Brian Anderson | Feb 22, 2016 | Industry News
SaaS customer intelligence company Cintell announced an exclusive partnership with Bombora, a provider of intent and demographic data for B2B marketers. The partnership gives Cintell customers access within its SmartPersona platform to Bombora’s co-op of...
by Klaudia Tirico | Feb 22, 2016 | Industry News
Lystics, a personalized-marketing technology provider, has launched a Content Affinity Engine, that it said will help marketers determine which content is performing well and which customers it appeals to. The Lystics Content Affinity Engine is a web-based product...
by Klaudia Tirico | Feb 19, 2016 | Industry News
Contently, a content marketing technology provider, has acquired marketing and sales analytics start-up Docalytics for an undisclosed amount. The acquisition will give Contently access to the Docalytics Insight Engine, a tracking and analytics software, which...
by Klaudia Tirico | Feb 18, 2016 | Industry News
A 2015 study from SiriusDecisions found that 90% of marketers believe account-based marketing (ABM) is a must-have, but only 20% have implemented the strategy within their organization. Those who are using it are seeing significant success. During a panel at the 2016...
by Demand Gen Report Team | Feb 18, 2016 | Industry News
The 2016 B2B Content2Conversion Conference and Demand Gen Summit in Scottsdale, AZ, hosted more than 700 B2B marketing executives with three days of content marketing and demand generation learning and insight. During the closing keynote, attendees were provided a...
by Kim Zimmermann | Feb 18, 2016 | Industry News
An overwhelming majority (85%) of content marketers are taking an insights-based approach to selling, according a recent survey by Corporate Visions. But are those insights being used to just excite buyers, or incite them to make changes in their approach to...
