by By Scott Vaughan, Integrate | Nov 23, 2015 | Demanding Views
Account-based marketing (ABM) is making its way into B2B marketing planning sessions and beginning to show up as a “must-have” item for 2016. A long-established, originally sales-based strategy, ABM calls for marketers to focus on decision-makers within specifically...
by Kim Zimmermann | Nov 23, 2015 | Industry News
According to the 2015 Survey Of B2B Marketers, commissioned by 6sense, 70% of B2B marketers report that they are measured on the amount of revenue generated from their marketing and lead generation campaigns. However, a majority of those surveyed report that their...
by DGR Edit Team | Nov 20, 2015 | Industry News
Thursday’s Strategy & Planning Series sessions spotlighted the current growth of account-based marketing (ABM) and how B2B organizations are enhancing the way they incorporate webinars within their marketing initiatives — leveraging data and insights to meet...
by Brian Anderson | Nov 19, 2015 | Industry News
Content engagement platform LookBookHQ added Paul Teshima to its Board of Directors and announced several new hires. Dwayne Walker recently joined the company as CFO and Elle Woulfe, formerly of Lattice Engines, was named VP of Marketing. While at Eloqua, Teshima led...
by DGR Edit Team | Nov 19, 2015 | Industry News
The Strategy & Planning Series went into full gear on Wednesday, hosting a variety of sessions focusing on the role data plays in driving demand and enhancing content marketing initiatives within B2B organizations. The session Using Predictive Analytics in 2016 To...
by Brian Anderson | Nov 19, 2015 | Industry News
Oracle Marketing Cloud has launched new capabilities designed to help marketers deliver a consistent customer experience. The updates also position marketers to better attribute revenue to marketing initiatives and boost engagement with mobile tools. New interactive...
by Carol Krol | Nov 18, 2015 | Industry News
Sales and marketing are not aligned within most organizations, and it has been a common pain point for a very long time. However, that awareness has not prompted a sea change among marketers; it’s a complex issue to solve with several factors at play....
by DGR Edit Team | Nov 18, 2015 | Industry News
The second day of the Strategy & Planning Series revolved around the recurring theme of marketing analytics; primarily, the sessions focused on how data uncovers key prospects and helps align cross-channel messaging to maximize campaign success. Identifying your...
by Kim Zimmermann | Nov 18, 2015 | Industry News
Salesforce unveiled Salesforce Marketing Cloud Predictive Journeys, a feature that positions marketers to use data within the Marketing Cloud to predict the next best steps in the customer journey. “The nurture journey can sometimes be an Achilles’ heel for...
by Brian Anderson | Nov 17, 2015 | Solution Spotlight
Unmetric is a social intelligence platform designed to help users understand the competitive landscape of their industry, uncover insights based on data and develop new social strategies. Features/Functions Unmetric pulls data from the popular social networks, filters...
by Tawheed Kader, ToutApp | Nov 17, 2015 | Demanding Views
A recent series of hiccups at Yelp has highlighted an issue plaguing business as a whole: it’s hard to scalably and consistently recruit great salespeople. While professions such as engineering, marketing and HR have in-roads into high schools and colleges to...
by DGR Edit Team | Nov 17, 2015 | Industry News
The first day of the week-long Strategy & Planning Series focused on using data to determine the right balance of inbound and outbound campaigns and improve the performance of the funnel. Many B2B marketers feel they need to pick sides between inbound and outbound...
