by Brian Anderson | Nov 11, 2015 | Industry News
Industry experts report that B2B marketers are tackling their inbound marketing initiatives with the help of relevant, contextual content to provide B2B buyers the information they need to move along their buying journey. Ultimately, these data-driven clues position...
by Brian Anderson | Nov 11, 2015 | Solution Spotlight
OneSpot’s Content Sequencing platform is designed to help marketers build content-driven relationships by personalizing and sequencing content based on user history, interests and stages of the buyer’s journey. Features/Functionality OneSpot now extends...
by Andrew Gaffney | Nov 11, 2015 | Industry News
During the eight years we’ve been publishing Demand Gen Report, I’ve encountered a lot of companies that mistakenly view the discipline of demand generation as a switch that they can simply turn on when sales fall short of projections. That is why I was...
by Kim Zimmermann | Nov 10, 2015 | Demanding Views
Glassdoor made a smart move by capitalizing on the popular “Dummies” series when it published Employer Branding For Dummies, Glassdoor Special Edition. The content was the top-performing E-book out of 15 E-books that the company created in 2014 and helped the...
by Brian Anderson | Nov 10, 2015 | Industry News
Demandbase unveiled its B2B Data Cloud, a platform designed to combine the company’s network IP address identification technology with behavioral data located in the user’s current data management system. The new Data Cloud positions Demandbase customers...
by Kim Zimmermann | Nov 9, 2015 | Industry News
Mintigo launched a new predictive tool designed to enhance nurture campaigns by analyzing and leveraging prospects’ engagement with sales and marketing teams. “When it comes to lead nurturing, there is still a lot of guesswork on where to send a prospect next...
by Brian Anderson | Nov 6, 2015 | Industry News
Infer, a predictive technology provider, has launched its prospect management platform intended to customer profiles and identify opportunities within their prospect database. The Prospect Management platform positions marketing and sales teams to segment prospective...
by Brian Anderson | Nov 5, 2015 | Industry News
Salesforce Pardot unveiled new reporting capabilities designed to help users gain a holistic view of their marketing initiatives and identify the ROI of their marketing strategies. The new data visualization and reporting features position Pardot users to keep its own...
by Kim Zimmermann | Nov 4, 2015 | Industry News
As the performance of traditional demand generation practices plateaus, many marketers are shifting their budgets to data-driven initiatives in an effort to improve targeting, enhance personalization and convert more prospects. Almost two-thirds (64%) of respondents...
by Kim Zimmermann | Nov 4, 2015 | Financial News
SnapApp received $12 million in Series A funding, which the company plans to use to accelerate development of its platform for creating, publishing, managing and measuring interactive content. The company also anticipates using the funding — led by Providence Equity...
by Brian Anderson | Nov 4, 2015 | Industry News
Marketers are creating more organic content marketing initiatives — fueled by SEO and insights gained through content performance metrics — to boost engagement and content effectiveness. This trend was discussed in detail by industry experts at C3 2015 in New York,...
by Brian Anderson | Nov 4, 2015 | Solution Spotlight
ion interactive is an interactive content marketing platform that positions digital marketers to generate more leads, improve lead quality and build prospect profiles. Features/Functionality ion interactive is designed to help marketers create data-driven experiences...
