by Brian Anderson | Dec 9, 2015 | Industry News
Today’s B2B buyers expect a more personalized and omnichannel buying experience, which has many B2B organizations leveraging some common B2C tactics to meet their expectations. Mirroring the strategies used when making consumer purchases, B2B buyers are...
by Brian Anderson | Dec 8, 2015 | Solution Spotlight
Import.io for Enterprises is a web data solutions and services tool designed to help data-driven marketers gain insights from any website to populate databases and enhance data accuracy. Features/Functions Import Data is designed to offer live data direct from the...
by Brian Anderson | Dec 8, 2015 | Industry News
Predictive marketing solution vendor Leadspace unveiled its open API, positioning data-driven marketers to integrate their preferred CRM and marketing automation platforms with Leadspace’s lead enrichment and predictive scoring tools. The company also announced...
by Ashley Taylor Anderson, Ceros | Dec 7, 2015 | Demanding Views
Every marketing automation manager I know is an obsessive A/B tester. There are hundreds of factors you can optimize within your automation efforts: segmentation, template design, sending cadence, subject lines, sender names, email copy … the list goes on. But...
by Kim Zimmermann | Dec 7, 2015 | Industry News
Salesfusion is integrating with Oktopost, a B2B social media management platform, in a move designed to provide marketing and sales teams with full visibility into prospects’ behaviors across all marketing channels. In addition, the partnership aims to provide...
by Brian Anderson | Dec 4, 2015 | Financial News
BrightFunnel, a B2B marketing attribution and forecasting platform provider, raised $6 million Series A round of funding that intends to help the company accelerate product growth and expand its employee base. The company has seen a 500% compound annual growth rate...
by Kim Zimmermann | Dec 3, 2015 | Industry News
InsideView expanded its integration with SAP to include the SAP hybris Commerce solution as a part of InsideView for Sales, the company’s sales intelligence platform. The integration of customer and prospect data with e-commerce transactions will become...
by Kim Zimmermann | Dec 2, 2015 | Industry News
B2B marketers for small and mid-sized businesses are short on time and resources, so they are focused on marketing tactics such as email marketing that produce measurable results. In fact, all of the SMBs that spoke to Demand Gen Report use email as a primary way to...
by Kim Zimmermann | Dec 2, 2015 | Industry News
SiriusDecisions unveiled the SiriusDecisions Marketplace, a crowd-sourced directory of B2B marketing and sales technology providers — including integrations, partners and extended networks. The marketplace also includes a blog by SiriusDecisions analysts and...
by Brian Anderson | Dec 2, 2015 | Solution Spotlight
SALESmanago is a cloud-based marketing automation platform designed to help marketers deliver personalized offers through a number of channels, including email, website content, ad networks and direct sales. Features/Functions SALESmanago intends to provide marketers...
by Brian Anderson | Dec 1, 2015 | Industry News
Mirakl, a global marketplace solutions provider, has launched its B2B marketplace designed to help B2B distributors and manufacturers build online marketplaces. The company states that the rise of digital has had a strong impact on the B2B market because it...
by Jason Thibeault, Limelight Networks | Nov 30, 2015 | Demanding Views
Millennials are causing a clear shift in video consumption trends, and it’s time for marketers to adjust their online plans. Eighty-three million strong and growing, millennials represent more than one-quarter of the nation’s population, one-third of the...
