by Brian Anderson | Oct 22, 2015 | Industry News
Autopilot, an email marketing and marketing automation software provider, has unveiled Headsup, a new channel available through the Autopilot platform that positions users to create personalized chat messages that appear on company websites or in-app. The tool is...
by Brian Anderson | Oct 22, 2015 | Industry News
Predictive marketing platform provider 6sense has seen a 400% revenue increase in Q3 2015, as well as the addition of several Fortune 1000 businesses to its client roster. The company attributed the growth to a greater recognition of the competitive advantage provided...
by Brian Anderson | Oct 21, 2015 | Industry News
B2B marketers are digging deeper into data about anonymous buyers, enabling companies such as Iron Mountain and SchoolDude to offer personalized content and web experiences to prospects before they identify themselves. Personalization efforts are having a positive...
by Brian Anderson | Oct 20, 2015 | Solution Spotlight
Ceros is a cloud-based interactive content creation platform designed to enable marketers to produce engaging digital content. Features/Functions The three main components of the Ceros platform are: Design Studio: Users can create and design digital content without...
by Brian Anderson | Oct 20, 2015 | Industry News
Demand Gen Report will hold its second annual Strategy & Planning Series, a week-long series of webinars designed to help B2B marketers finalize their budgets and pipeline strategies for the upcoming year. Slated for Nov. 16-20, thought leaders from companies such...
by Tim Riesterer, Corporate Visions | Oct 20, 2015 | Demanding Views
In multiple experiments, a professor at the Stanford Graduate School of Business found that sellers who demonstrated more self-assured arguments had lower buyer involvement and showed less persuasiveness than speakers who projected less certainty in their deliveries....
by Kim Zimmermann | Oct 19, 2015 | Industry News
Televerde announced plans to open a European office, a move designed to help current B2B clients expand internationally and enable Europe-based companies to accelerate revenue growth through demand generation and inside sales solutions. The office will be staffed with...
by Kim Zimmermann | Oct 16, 2015 | Industry News
Data-driven content marketing strategies generate nearly five times more marketing-attributed revenue than standard content marketing tactics. This is one of the key findings of a new Aberdeen Group report titled, The Future of Content Marketing: The Age of Content...
by Brian Anderson | Oct 15, 2015 | Industry News
B2B marketing agency Yesler has acquired Lead Lizard, a consultancy specializing in marketing automation and sales enablement. The acquisition intends to expand Yesler’s marketing automation offerings to current and acquired clients. The acquisition of Lead...
by Carol Krol | Oct 14, 2015 | Industry News
Marketing attribution models and tools are emerging that enable B2B marketers to tie sales to specific marketing campaigns and initiatives that contributed to revenue, experts note. And while most companies are not there yet due to the complexity of full-funnel...
by Brian Anderson | Oct 13, 2015 | Solution Spotlight
ClearVoice is a content marketing software designed to combine content planning, creation, distribution and measurement functions in a single platform. Features/Functions The solution positions content marketers to manage all aspects of a company’s content...
by Brian Anderson | Oct 13, 2015 | Financial News
EverString, a predictive marketing vendor, has unveiled EverString Predictive Ad Targeting, a solution designed to bring an account-based and predictive approach to how B2B marketers target their ad spend through the help of predictive analytics. The new solution...
