by Brian Anderson | Oct 27, 2015 | Industry News
IBM has launched the IBM Universal Behavior Exchange (UBX), a new tool that positions marketers to connect data across marketing and sales solutions to help engage prospects with personalized messaging. As part of the IBM Marketing Cloud, UBX is designed to make it...
by Kieran Farr, Vidcaster | Oct 26, 2015 | Demanding Views
It continues to amaze me as a marketer to hear that 67% of the buying process is over before a buyer is ready to talk to the sales team. The marketing team is responsible for educating and nurturing a prospect during that period of time. A critical nurturing tool is...
by Brian Anderson | Oct 26, 2015 | Industry News
A majority (86%) of B2B buyers cite word of mouth from peers as the most influential factor in their purchasing decisions, according to new research from Blanc & Otus, a technology communications agency, and the business software review platform provider G2 Crowd....
by Brian Anderson | Oct 23, 2015 | Financial News
Marketo has unveiled its financial results for Q3 2015, highlighting a 40% year-over-year increase in revenue to $54.9 million. The company also noted a 54% increase in deferred revenue year-over-year, raising to $82.1 million. Marketo also outlined expectations for...
by Brian Anderson | Oct 22, 2015 | Industry News
Autopilot, an email marketing and marketing automation software provider, has unveiled Headsup, a new channel available through the Autopilot platform that positions users to create personalized chat messages that appear on company websites or in-app. The tool is...
by Brian Anderson | Oct 22, 2015 | Industry News
Predictive marketing platform provider 6sense has seen a 400% revenue increase in Q3 2015, as well as the addition of several Fortune 1000 businesses to its client roster. The company attributed the growth to a greater recognition of the competitive advantage provided...
by Brian Anderson | Oct 21, 2015 | Industry News
B2B marketers are digging deeper into data about anonymous buyers, enabling companies such as Iron Mountain and SchoolDude to offer personalized content and web experiences to prospects before they identify themselves. Personalization efforts are having a positive...
by Brian Anderson | Oct 20, 2015 | Solution Spotlight
Ceros is a cloud-based interactive content creation platform designed to enable marketers to produce engaging digital content. Features/Functions The three main components of the Ceros platform are: Design Studio: Users can create and design digital content without...
by Brian Anderson | Oct 20, 2015 | Industry News
Demand Gen Report will hold its second annual Strategy & Planning Series, a week-long series of webinars designed to help B2B marketers finalize their budgets and pipeline strategies for the upcoming year. Slated for Nov. 16-20, thought leaders from companies such...
by Tim Riesterer, Corporate Visions | Oct 20, 2015 | Demanding Views
In multiple experiments, a professor at the Stanford Graduate School of Business found that sellers who demonstrated more self-assured arguments had lower buyer involvement and showed less persuasiveness than speakers who projected less certainty in their deliveries....
by Kim Zimmermann | Oct 19, 2015 | Industry News
Televerde announced plans to open a European office, a move designed to help current B2B clients expand internationally and enable Europe-based companies to accelerate revenue growth through demand generation and inside sales solutions. The office will be staffed with...
by Kim Zimmermann | Oct 16, 2015 | Industry News
Data-driven content marketing strategies generate nearly five times more marketing-attributed revenue than standard content marketing tactics. This is one of the key findings of a new Aberdeen Group report titled, The Future of Content Marketing: The Age of Content...
